| One of the things I love about ActiveRain is seeing all the creative ways that real estate professionals market themselves and their clients's homes. Marketing is in my blood... It always has been. I created and sold a board game, promoting my business nationwide, while just a teenager. Now, 25 (or so!) years later, I'm still at it; helping my clients learn the powerful strategies that make people want to buy from them, instead of the competition.  That's why I cringe when I think of the traditional notions about real estate marketing. Putting a home on the MLS, a sign in the yard, flyers in the info box, and a small ad in the paper is not marketing... It is the price of admission. You get to be in the game when you do those things. But the people winning the game in today's tough market, and getting their homes sold, are the ones that put the time and effort into developing new skills. New skills like blogging, using video, search engine optimization and more. Last year, I sold my home in less than 3 weeks. I know some people sell homes quicker, but I'm pretty happy with my results. I never doubted for a moment that I would sell it in 3 weeks. The reason why is because I had a marketing strategy that created awareness for my home... and then engaged my prospects in a follow up campaign consisting of emails, blog posts, video messages and culminating in a huge event (like an open house). We packed the home with 35 prospects, received 2 offers and were able to negotiate a great price. Done, sold, closed... all within a total of 6 weeks. The formula is simple:
These steps will help you find and address your prospects needs and position your home (or your clients' homes) as the one and only solution. |
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
Steve, I love your picture. What board game did you create? My sister and I used to do things like that.
Apr 16, 2008 05:47 AM
Tierra Antigua Realty - Tucson, AZ
Tucson EcoBroker
Steve and Sherri - good job on marketing the home. I think a comment made above said a lot... You marketed the home for a lifestyle. In southern AZ. it's all about lifestyle. I believe that "BBQs with friends on the patio beneath a moon light sky" is much better marketing than "4 burner BBQ with built in bar and refrigerator". The difference between emotions and an itemized list of features can make a big difference in pulling in prospects. I have your blog marked and I definitely will be returning.Brian
Apr 16, 2008 06:18 AM
Anonymous
Tom, thanks for your comment. It may be easy to believe from what you have read that we were happy to do this without the help of a Realtor. The truth is that we asked our Listing Agent to do some marketing just like this on our behalf and he didn't understand the concept nor did he have the internet marketing skills.
After our contract was up with him and we did this process on our own, we invited yet another Realtor to work the sale with us and offered her a percentage to help us with the paperwork. She did stop by and she did enjoy the sale, but she didn't follow through on helping out with the paperwork.
We have sold homes with the help of Agents before and we have both held Real Estate Licenses. We do advocate the partnering of Realtors with homeowners when the partership can be beneficial for both parties.
Your point about employing Professionals is a good one. We hope that by sharing our ideas and experiences, we can help bring a different perspective to Realtors' marketing efforts for their clients.
Thanks again! We do appreciate you taking the time to comment.
Apr 16, 2008 01:34 PM
#73
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
It takes a whole variety of tools -- no, only signs and flyers really don't do it any more.
Apr 16, 2008 04:50 PM
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!
Social Media Do's and Don'ts - Cedar Park, TX
Thank you, Evelyn! That's very kind. Tonight I'm hosting a free teleseminar to talk about using video in your business. Please be my guest!
Steve
Apr 17, 2008 12:35 AM
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
Steve - I'll try to make it to the teleseminar tonight, but have a few other projects that might get in the way. I know you'll probably do some others, so if I do miss it, maybe I can catch another one later. Trying to wrap up a recording in the studio, and evenings are the only time we have "to git er done!!" :-) Thanks!!
Apr 17, 2008 01:31 AM
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner
Retired - Kirkland, WA
Phil Leng - Retired
Hi Steve,
You already have enought comments!
But I did find your post interesting.
Thanks
Phil
Dec 24, 2010 08:20 PM
Social Media Do's and Don'ts - Cedar Park, TX
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Whether you are an independant salesman, professional real estate agent, or a small business owner, I can teach you how to set up a social media system that ties in all the major sites so that you can attract laser-targeted followers in just a few minutes per week.
Avoid the costly and time consuming mistakes everybody else makes. As a proven social media mentor, for organizations large and small, I get business owners running in no time, so that you can begin seeing immediate results. Drop me an email at steve [at] steverosenbaum [dot] tv and ask me your 3 biggest questions about master social network marketing for your business."
Steve Rosenbaum discusses Social Media Do's and Don'ts for Business at http://steverosenbaum.com
Whether you are an independant salesman, professional real estate agent, or a small business owner, I can teach you how to set up a social media system that ties in all the major sites so that you can attract laser-targeted followers in just a few minutes per week.
Avoid the costly and time consuming mistakes everybody else makes. As a proven social media mentor, for organizations large and small, I get business owners running in no time, so that you can begin seeing immediate results. Drop me an email at steve [at] steverosenbaum [dot] tv and ask me your 3 biggest questions about master social network marketing for your business."
Steve Rosenbaum discusses Social Media Do's and Don'ts for Business at http://steverosenbaum.com
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