I made$16,324 in commissions Last Year with this little System

By
Real Estate Agent with Brian Rodgers Companies, Realty Executives

Real Estate Marketing Tips Series - The Car Wash System

Here is a little system that anyone can implement very easily into their business. This little system accounted for 3 transactions for me last year for a total of $16,324 in commissions, not bad for just a few minutes of work. In addition to the commissions, I also generated several very good leads in the process.

I went to the owner of a full service car wash, one of those that have the guys with the towels at the very end hand drying every last drop of water off of your car. The kind you regularly see some of the nicest cars in the area pulling out of. Now, I went to the one in my market where I spend a lot of money and have met the owner on several occasions while my car was being washed, but you can do this with any car wash.

I asked the owner if he would be interested in doing a joint venture that would be a win-win for both of our businesses. If he would have his guys at the end of the car wash place my fliers on the dashboard as they were wiping it off, I would give away whatever he would like to my customers at closings, open houses, on website offers, etc. He quickly agreed to give me these wooden tokens for a free car wash, a whole bucket of them!

Not only did I hand them out, my customers and clients loved me for giving them a free car wash and my friend, the car wash owner loved me because he could see the influx of people choosing his car wash and a large percentage of them weren't taking the standard car wash but upgrading to a higher dollar wash for 3-6 more dollars.

And the icing on the cake, after doing this for less than 1 year, I have closed 3 transactions as a result for a total of $16,324 in commissions. Imagine if I had just 3 or 4 other car washes doing this as well which I am going to work on!!

Try it!!

Comments (10)

Jean Powers
Kane & Associates call 510.908.9002 - Alameda, CA
CRS,e-PRO,HAFA,SFR Broker, Northern California

Brian, What a great idea thinking out of the box!

Jean

Apr 15, 2008 03:55 AM
Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC
Great earnings and a very unique marketing idea...Good job!
Apr 15, 2008 03:56 AM
Ron Tarvin
Residential, Investment properties, rehab projects, property management, luxury homes, new construction! - Katy, TX
Broker, Katy, Houston, Cypress 77450,77494,77095
Great Idea.  I really like that...co marketing with two seemingly unrelated businesses!
Apr 15, 2008 03:58 AM
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Hi Brian,

Great job!  Thanks for sharing your idea.  Have a great week.  Michael A. Caruso

Apr 15, 2008 04:13 AM
Randy "Lazarus" McAtee
Lazarus Realty - Fresno, CA
Owner/Broker, Lazarus Realty, Fresno California

BRILLIANT!

I assume the folks who came to you told you they got the flyer at the carwash. 

Apr 15, 2008 04:26 AM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
Great job, Brian. What an awesome way to get others involved with growing your business. Thanks for sharing, Jim.
Apr 15, 2008 04:28 AM
Brian Rodgers
Brian Rodgers Companies, Realty Executives - Hutchinson, KS

Thanks for the comments guys, I thought it was so applicable to every market that I should post it, I figured it would get a good response here at ActiveRain.

 

The flier offers two ways to get further information:

 

1.  They call into a call capture line with a specific extension

or

2.  They visit a lead capture site which I set up just for this promotion so either way I know exactly where they came from. 

Apr 15, 2008 04:29 AM
Maria Mastrolonardo, IL Probate Specialist
RE/MAX of Naperville & RE/MAX Enterprises - Naperville, IL
Illinois Probate Realtor
Brian - Great idea! Thanks for sharing :)
Apr 15, 2008 05:46 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert First Off I want to say thankyou for actually putting out information people can try. Many people talk in theory and for the most part it was never even tried by them or measured. The only thing I see with this is some people might not like a flyer put in their car. Bt even if you only did it on the reverse and gave out free car washes, I think it's a winner.

 

May 16, 2008 08:57 AM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Brian,

This is a super idea.  AR is full of great people just like you!  Thanks.\

Mike in Tucson

Jul 10, 2008 05:01 PM

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