First consider if you really need a FaceBook Business Page. You are not allowed to be ‘marketing’ from your personal FB page, but this business is about being visible, building relationships, and asking for referrals. You can do these things in a non-salesish way from your personal FB page.
If you are prepared to commit to a FaceBook Business page, be prepared to invest the time into it to make it a good page that will be interesting and useful to people. Make sure it is not just self-serving and an advertisement. (Nobody likes that.)
FaceBook Business Page Do’s and Tips
Create a content grid - this is a brilliant time management tool
Schedule the time to keep up with this
Make sure you adhere to the state advertising rules
Include “Licensed Oregon Real Estate Broker”
Is the registered business name prominently displayed?
Have your managing principle broker review and approve your page. (And document this.)
Make sure your “About” section is fully filled out
Use a good photo of you and create a nice cover photo
Go through all settings for your page
Allow ratings and reviews on your page. Click here and follow the instructions.
Create a custom name for your FaceBook page. Click here and follow the instructions.
Example www.facebook.com/ABCRealty instead of www.facebook.com28314789dksjfkdslw11832938
Include links to your FaceBook Page (everywhere)
Other social media accounts (Pinterest, Twitter, LinkedIn, About.Me, Google+, etc.)
Send out an invite to like your page
Use the “share” feature
On your personal FB
Create an ad
Understand that you can toggle between posting as you and posting as your business page
Like other pages (as your page)
Comment / like other posts (as your page)
Respond to people’s comments on your page
Post pictures (lots and lots of pictures)
Creative features of listed homes
Handing over the keys
On the job
Invite people to tag themselves
Humanize your page
Tag people in the pictures to help them show up outside your page. (This can be a bit persnickety.)
Creative / engaging pages
Example: 365 Things to do in Vancouver
Goodlife Realty – innovator of the year
- What else are you passionate about – food, hiking, music, your community…? Create a page about that.
Check out www.facebook.com/business
Make sure you are utilizing all the other places people are landing. Pinterest, Instagram, Twitter, LinkedIn, etc.