Want to be sold or educated?

Real Estate Agent with Atlanta Communities 303302

Some real estate agents consider themselves sales people. Fewer of us think of ourselves as educators. I tend to live in the educator camp. The things in this business that tend to stop me in my tracks are the things I thought everyone knew. Have you ever mentioned something to a client and watch their eyes glaze over?

Ever heard the saying that people like to buy, not be sold. I agree with this notion 100%. So, for those that like to buy, I see my job as providing my clients all the information they need to make an educated decision. This is where the education part comes in.

I was speaking to a client yesterday about a home we were getting ready to make an offer and they asked me a question about the community. I answered that question and several more that came up because of the question. They looked at me and said, wow, you really know your business. Think they may have felt better with an educator at that point as opposed to a salesperson? I do.

When working with clients I believe that most of my job is to council and educate along with using the tools at my disposal to find a home based on their requirements.


Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage


Ph. 770.713.1545



I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.


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David Barr
Berkshire Hathaway HomeServices Florida Realty - Sarasota, FL

I couldn't agree more.  Isn't it off-putting when you see Realtors use internet domains like "nancysells" or "sellingthiscity"?  

Jul 13, 2015 05:48 AM #1
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree, and it works the same in my business. While I love to write for my clients, I also enjoy giving them information to help them write better themselves. How much would people trust me if I refused to share? 

Jul 13, 2015 06:02 AM #2
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Peter. Education and sales are closely aligned and when understood make all the difference in the world.

Jul 13, 2015 10:48 PM #3
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Peter den Boer

MBA,GRI, Associate Broker, Realtor
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