The Social Side of Real Estate

By
Real Estate Agent with Coldwell Banker Residential Brokerage

For those of you who are still laboring under the assumption that social media is not a valid form of communication or worse, a passing phenom, let me gently correct you… it’s here to stay.

 

After many years of participating in the midstate social (media) scene and also observing the activities of those Real Estate agents “doing it right”, I can say with confidence that communication via social channels has taken its place alongside phone and email/text as a normal component of the process of buying a home.  Not only do agents I know regularly communicate with clients and business prospects via social tools, they use this new media to include other parties such as mortgage and insurance pros and share things like home photos, tours or local content about the neighborhood. 

Facebook Messenger is by far and away the most commonly used social tool for communication.  While it does involve downloading that oft-maligned Messenger app onto your phone, the reality is that most everyone has done so by now.  Also on Facebook, it’s not uncommon at all for me to see people commenting on an agent’s post or on our local Coldwell Banker Facebook page asking for info or asking the agent to meet regarding their home search.  It happens.  Also, I see Twitter conversations occurring using that channels direct message component.  The short, 140-character tweets back and forth keep the dialogues mercifully simple – and when anything more in-depth is required, the phone call which is best anyway is pretty much required. 

Social is the modern-day equivalent of a coffee gathering or a chamber mixer, with all the requisite rules for professional and proper behavior; something that any small businessperson is well advised to remember.  But, when an agent stretches themself and jumps into social the rewards are usually well worth it.  It’s where people are today.

 

 

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Ambassador
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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    I totally agree with Social Media for business.  Except, I politely take exception that Facebook is the worst for tracking, spyware, etc. 

    Install any serious Internet Protection, and the first thing it will block is Facebook.  Go with Twitter, LinkedIn, even Google Plus instead of FB.

Jul 13, 2015 12:56 PM #1
Rainer
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Gary Mellott
PIC Internet - Phoenix, AZ
Internet Guru

"Social is the modern-day equivalent of a coffee gathering or a chamber mixer, with all the requisite rules for professional and proper behavior; something that any small businessperson is well advised to remember."

Yep... and all your conversations are recorded, analyzed, parsed and then sold to guys like me. I love FaceBook! It's the holy grail of data gold mines. 

Jul 13, 2015 05:38 PM #2
Rainmaker
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Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager

Fred, I am totally with you - I have done very well with Twitter personally and still find it the most "fun" to engage with.  Maybe it's just the necessary brevity that keeps things interesting!

Jul 16, 2015 06:57 AM #3
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Rainmaker
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Jeff R. Geoghan

REALTOR, Marketing Manager
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