The Power of the Rain
Referrals. They're the lifeblood of many a business, and in the real estate industry, they play an important role in business growth. They come from all over - sometimes they're self-generated through marketing, sometimes they come from a friend or family, and sometimes they come from online ActiveRain friends.
I caught up today with an agent I've known and have worked with for years in Pennsylvania. We discussed some upcoming changes to my business (that announcement will be coming in a couple weeks), some new benefits being offered to our real estate partners, and of course, discussed family, life, and her upcoming vacation (and of course, how upon planning that vacation, business started booming).
This particular agent is a tremendous asset to my team, and whenever I know someone is buying or selling in her area, I think of her (now if I could just get her on ActiveRain!). Over a year ago, I saw a random referral in the AR referral network. Someone was selling a home from another state, and their listing agent was looking for an agent in the area of Pennsylvania where my friend and preferred Realtor works. Not being an agent, I don't take these referrals directly, but instead reach out with a "hi, I've done a lot of business in this specific area, have worked with many agents, and recommend no one more than _______". Typically, I leave it at that.
A year ago, I sent that email, got a response that the agent would follow up with my recommendation, and that was that. Somtimes these things don't lead to anything, it's always a numbers game. I was really happy today to hear "oh, by the way, that referral you sent over forever ago is closing this week, thanks so much!".
She's (unfortunately) not a member of Activerain --- not an active one anyway --- but she's a tremendous agent, and I had no problem taking a minute of my time to follow up on the ActiveRain referral for her. Many people have complained that ActiveRain doesn't have the SEO power it once did. Perhaps they feel the community is different. My take is that this community is what we make it - we have an amazing network of people here, and thanks to ActiveRain, one member is getting a referral commission, and another agent will be seeing these happy buyers through closing, and all because of the power of ActiveRain.