Agent reviews are here to stay in Real Estate

Real Estate Agent with Coldwell Banker Residential Brokerage

This year, one of the main focuses of the Real Estate consumer is the quantity and quality of agent reviews and recommendations.  For those professionals who ignore this trend, business is being lost.

The “review culture” has long been set in place with the buying public; one need only visit Ebay or Amazon to see the effect of reviews on buying decisions – “how many stars does it have?”  Well, it’s no coincidence that most major Real Estate web portals have taken up the stars rankings and attached them to agent profiles.  They know that their visitors want a common way to sort through the hundreds of agents serving their market. 

For many veteran agents, accepting the “review culture” and moving to address it are difficult propositions.  They protest the digitization of a personal, wisdom-based client relationship that they may cultivated for decades.  There is little one can say to them except “change happens”… but it doesn’t have to be hard.

Consumers today are more open than ever to sharing their experiences with Real Estate agents, and in the overwhelming majority of cases that’s a good thing for the agent.  In reality, all an agent has to do is just ask for the review or recommendation and they will get it.  In my experience, the problem isn’t consumers having bad reviews of their agent, it’s the fact the agent never bothered to ask for the positive review.  Oh and by the way, the best antidote for the unfortunate negative review is… a large number of positive reviews to ensure that the whole story gets told.  I go out of my way to encourage agents to take full advantage of the goodwill they work so hard to engender with their clients. 


For those of us considering a Real Estate agent to work with, having a track record of good customer reviews is now a must.  For those in the business, the time to make a plan to gather them from our raving fans is now.

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Comments (41)

Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®


Most of my clients find writing a review cumbersome.  So what I have done is two-fold.  In my About Me sub-menu - I have a tab for  (Reviews) About me and then I have a whole page with buttons linking the Review page , Yelp, Trulia, and Zillow. Also I have an explanation for writing a Google Review and a link to take you there.  I just try to make it easy on my customer.  Many young people have no problem getting around the internet but many of my clients are not used to engaging in that way.

Jul 18, 2015 09:15 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Never paid much attention to it. Most of my business comes from referrals, postcards and a few internet sites because of listings. Much better at face to face.

Jul 18, 2015 11:12 AM
Claude Labbe
RLAH / @properties - Washington, DC
Realty for Your Busy Life

If an agent isn't asking for reviews, I've got to they not want to hear?  There should be no surprises either.  Unless they weren't checking in all the way through.

Jul 18, 2015 04:00 PM
Catherine Robles
American Lighthouse Estates, Inc. - San Francisco, CA
Lighting the Way to the American Dream

Asking for a positive referral reminds the client to do it before they get busy in life and forget.  Also saying the adjative "positive" is a reminder for them to stay positive and highlight the positive aspects of the transactions.  No transaction is perfect, but what matters is that we (brokers/agents) were able to identify, address and resolve any issues that arise. 

Jul 18, 2015 04:01 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Jeff - In today's world, we do need to make it part of our business plan to ask for reviews.

Jul 18, 2015 04:53 PM
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

Thanks Jeff R. Geoghan, I connected to your post via Lenn Harley's post.  Glad that I did.  I have been a little lazy with posting my reviews or asking my clients to go here or there to write up something on my behalf.  Despite my being shy about collecting reviews online, it shall now be part of my business plan, as you said, "Agent Reviews are here to stay in Real Estate".

Jul 18, 2015 05:37 PM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

Boy truer words were never spoken. Were it not for the endeless volume of positive reviews, referralls, akolades and What A Guys we get almost everyday we'd be dead in the water .

We have done absolutely no advertising for the past several years. Our expert witness, consulting and troubleshooting manufactured home, construction and real estate biz has grown Nationwide this way.

In fact the only marketing we do, if you want to call it that, is right here on Active Rain and other social media i.e. Facebook, Linkedin, Twitter and at one time Trulia.

It's really been all we've needed to raise our presence, awareness, credibility and reputation to unimaginable heights over the past several years.

Jul 19, 2015 12:56 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jeff,

Another argument for the cheap trick of doing a good job.

Jul 19, 2015 03:41 AM
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Just picked up two new listings just based on reviews alone.  That right there tells one how important they are.  I ask all of my clients to provide one.  Sometimes I have to keep asking lol.  None of my reviews are "fake" or paid for although I do hear some do that.  

Jul 19, 2015 09:58 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jeff - The only issue I have with reviews is how does anyone know if they are legit. An agent could have 20 of his/her friends, family, neighbors, etc. write up 5-star reviews, and may have never even used him/her. It is really difficult to determine whether reviews are valid or not.

Jul 19, 2015 10:19 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Reviews are important.  I usually never see a negative review about an agent--I am struggling with writing one about a builder who has caused major issues with my buyer clients.  I would not want any other buyer to go through what my buyer has.

Jul 19, 2015 12:15 PM
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

I'm working on my positive reviews. Gotta chase a few clients.

Jul 19, 2015 02:08 PM
Carolyn Shipp
Source 1 Real Estate - Mineral Wells, TX
Mineral Wells Texas Real Estate

I have received a few, but it seems that even when I send an easy link for the client, they just ignore writing a review.  Many of my past clients are older as well and don't use the internet much, if at all.  Some don't even have computers. I think if I were in a younger, larger market, it would be a definite bonus to have online reviews.

Jul 20, 2015 04:48 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You are right.  This is something I need to focus more on.  Thanks for the post.

Jul 20, 2015 06:52 AM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Jeff, I've been a big fan of Angie's List, but I'm starting to learn that there isn't a really strong correlation between service quality and the number of stars in the review.

Jul 20, 2015 11:27 AM
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager

All great comments!  I recommend focusing on recommendations for the short-term, they are easy to add to your profile.  Put that link in your marketing and then ask your folks nicely to do a Zillow and/or Trulia profile.  ALWAYS remember to add received recommendations to your own website...

Jul 21, 2015 04:08 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are so right.  The best way to get reviews is to ask for them.  And enough good ones will bury the bad ones.  Agents need to be self-promoters!

Jul 23, 2015 03:44 PM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Jeff...This is something that I have to start doing. I've not gotten into the habit of seeking reviews even when people have shared very positive statements with me. I don't turn around and ask them to put that in writing. Guess I should be doing that.


Aug 15, 2015 06:58 AM
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA

Hard to toot your own horn and ask for a review. But it does make perfect sense to ask for on maybe right around settlement time.

Aug 25, 2015 02:04 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jeff R. Geoghan asking for reviews is the NORM of this time! It used to be word of mouth earlier. Now, everything is online.

And just one mistake and.....gone!

Nov 07, 2015 02:50 PM