Does Your Facebook Business Page Get Enough "Love"?
I'm a real estate broker, not a Social Media Guru. My business is not social network implementation. But I have learned a lot this week!
A few days ago, I joined Facebook Fridays and the Facebook Tips groups. I poured through several issues of Anita Clark 's posts, and started reading other posts on Social Media. So much information is in the blogosphere, but the following tips were pretty easy to implement.
After reading Anita's posts, I visited the five featured members of the week, "liked" their pages, and asked them to return the favor by "liking" mine.
I read that Facebook limits the number of fans your business page reaches. How? By applying complex algorithms. Facebook does that because they want you to pay for ads, instead of achieving an "organic" reach. "Likes" will increase your potential audience, but it's the INTERACTION with others that boosts the reach of your posts.
The more you engage your fan base, the more people you will reach organically.
I tested it, and it works! Many of my previous Facebook posts were only seen by a handful of people. I took the photo below and asked my Facebook "fans" if they knew where the bridge was located. I also joined in the discussion. That post reached more readers than previous posts and received several likes and comments.
Photos and videos draw more interest that text only. I used an original photo, and encouraged people to "guess" where the subject was. So the post did exactly what it was designed to do...engage more people.
Next, I read that only 20% of your Facebook posts should be about REAL ESTATE! That statistic sounds really low, but if 100% of your posts are about you, your success, your listings, your sales, you will turn people off.
Include other topics on your business page. Toss in a few jokes (nothing trashy, explicit, or controversial), funny videos, news around town, etc. Make it interesting and interactive. Keep it entertaining.
Remember, no one wants to be SOLD. And pounding it into their Facebook feed won't make them "like" you.
It's been a busy week and I've implemented a lot of these suggestions. Maybe these tips will help you, too.
I cannot sign off without asking you to head over to my Facebook page and "Like" me. (Blatant self-promotion.) I'll be glad to return the favor.