Does Your Facebook Business Page Get Enough "Love"?

By
Real Estate Agent with Front Gate Real Estate Broker 11085

Does Your Facebook Business Page Get Enough "Love"?

 

I'm a real estate broker, not a Social Media Guru. My business is not social network implementation. But I have learned a lot this week!

 

A few days ago, I joined Facebook Fridays and the Facebook Tips groups. I poured through several issues of Anita Clark 's posts, and started reading other posts on Social Media. So much information is in the blogosphere, but the following tips were pretty easy to implement.

 

After reading Anita's posts, I visited the five featured members of the week, "liked" their pages, and asked them to return the favor by "liking" mine.

  

I read that Facebook limits the number of fans your business page reaches. How? By applying complex algorithms. Facebook does that because they want you to pay for ads, instead of achieving an "organic" reach. "Likes" will increase your potential audience, but it's the INTERACTION with others that boosts the reach of your posts.

 

The more you engage your fan base, the more people you will reach organically.

 

I tested it, and it works! Many of my previous Facebook posts were only seen by a handful of people. I took the photo below and asked my Facebook "fans" if they knew where the bridge was located. I also joined in the discussion. That post reached more readers than previous posts and received several likes and comments. 

Bridge Photo by Pat Starnes Realtor

 

Photos and videos draw more interest that text only. I used an original photo, and encouraged people to "guess" where the subject was. So the post did exactly what it was designed to do...engage more people.

 

Next, I read that only 20% of your Facebook posts should be about REAL ESTATE! That statistic sounds really low, but if 100% of your posts are about you, your success, your listings, your sales, you will turn people off. 

 

Include other topics on your business page. Toss in a few jokes (nothing trashy, explicit, or controversial), funny videos, news around town, etc. Make it interesting and interactive. Keep it entertaining. 

 

Remember, no one wants to be SOLD. And pounding it into their Facebook feed won't make them "like" you.

 

It's been a busy week and I've implemented a lot of these suggestions. Maybe these tips will help you, too.

 

I cannot sign off without asking you to head over to my Facebook page and "Like" me.  (Blatant self-promotion.) I'll be glad to return the favor. 

 

  

Comments (15)

Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Pat Starnes Glad that you have been able to charge up your Facebook activity. Perhaps we will review our site for a similar success. Thanks for the idea!

Jul 17, 2015 11:08 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You go girl! Good to see you are embracing Facebook as a wonderful marketing source, Pat.

Jul 17, 2015 11:42 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

 Sandy Padula and Norm Padula, JD, GRI - I visited your Facebook page, liked it and left a comment. What a beautiful cover page! It's so inviting; makes me want to hop a plane & come for a visit. 

Anita Clark - your weekly Facebook tips are so well-written and very useful! I wish I had found it sooner. You inspired me to work smarter and I'm grateful. It takes a lot of time and effort to put those posts together each week. You're the rock star!

 

Jul 18, 2015 01:17 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Best wishes for great success with your Facebook pages.

You may also wish to create or join Facebook groups that share your personal or professional interests.

Jul 18, 2015 02:13 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Roy Kelley - Thanks for the tip. I tried to join additional groups a few days ago, but was discouraged because there are so many. I'll look for another way to find them. Right now, I'm utilizing the search bar to find common interests or topics I want to research.

Jul 18, 2015 02:18 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You do need to be selective with the selection of Facebook groups. You always have to option to not receive notifications or to leave groups that do not provide the desired results.

I have an interest in flower photography and I post photographs in many groups.

You may also groups that relate to travel destinations, museums and historical sites. I like the Virginia Photography group and the Colonial Williamsburg groups.

If you have Pinterest boards, look for Facebook groups that match those interests.

Jul 18, 2015 02:33 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Jul 18, 2015 03:13 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Thanks, Marti! You made my day. 

Jul 18, 2015 03:15 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Facebook can be so helpful, but such a drag when they change their algorithms or news feeds yet again. I don't use ads to get more likes I only run ads for clicks to my website. 

Making sure anyone you work with likes your page is the best way to grow a page I've found. I would take 100 real, local people that like my page over 1000 that never engage and found your page from an ad.

Jul 18, 2015 06:19 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

 Stefan Winter - I went to your FB page and it's very inspirational. The artwork is beautiful! I don't pay for any ads at the moment; am trying to reach people organically. Thank you for stopping by!

Jul 18, 2015 06:53 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Pat you can't go wrong following Anita and reading the links she provides every Friday, she is an excellent source of information.

Jul 18, 2015 10:53 AM
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

Great info in  your post about the changing face of facebook for realtors.

Jul 18, 2015 10:38 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

George Souto - The time that I didn't spend at Open Houses this weekend was spent enhancing & updating my FB page. I admire what Anita is doing to help others "grow" their FB presence.

Carolyn Crispin - I learned a lot while researching Facebook business pages!

Jul 20, 2015 03:07 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Kim Stuart - Yes, I was excited to see your "likes" and the comment, too. Every little bit helps. Thank you!

Jul 21, 2015 12:21 PM