this weekend, I took some C.E. Courses, one was Niche Marketing. My particular Niche,in Madison,Ms. Is new construction and have been marketing that for some years now. I would like to get feedback from my active rain friends on Niche Marketing. I know that many of you are from areas where condos are a big part of your business. Others , vacation homes are a substantial part. I have been fairly successful in my Niche, and it is a very targeted market,that requires much more time per transaction than most. Many of my clients have me from the dirt up and I love that part of my business. I work with the builders on lot choices,plan choices, pricing, amenities, etc..It is rewarding, as all of these homes are my "Babies", as I helped to create them..
My questions for all of my Active Rain friends are: How many of you have a Niche market, whatever that niche may be? And how effective do you think it is to specialize?
I enjoy my specialty and have for about 15 years, but I want to get your thoughts. It should be interesting. Thanks for your feedback. Steve Houck