I Would Do an Open House Like This..Would YOU?

By
Real Estate Agent with Coldwell Banker Sea Coast Advantage 93383

 

I wanted to run this by you all  to see how you feel about it.

 

An agent in our area, is having Open Houses and this is how it works.

 

He will have 4 houses Open and the requirement is that you go into the houses with your lock box and leave your card on the counter.

 

This Open house will go on for 4 hours.....say from 10 to 2.  After that time, he will  draw 4 cards from the agents that went to preview the house and give away $100, $50, and 4 $25 gift cards.

 

Would that go well in your area?

 

It is working here..

 

Ginger of Southport

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Rainmaker
1,054,840
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I hosted the last stop whoever completed 6 gets a buffet dinner there ...Was the house full when realtors heard about a free meal....

Jul 21, 2015 11:32 AM #5
Rainmaker
1,054,840
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Also did the coffee card after 4 listing viewing.... People were not too impressed esp you have to give me their name and phone #..

Jul 21, 2015 11:33 AM #6
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Sam..We keep trying to find out the right Combo..

I will share what I learn if you will share what you learn.

Jul 21, 2015 11:37 AM #7
Rainmaker
2,652,061
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

We agents are a crazy lot, we will show up for all sorts of things at open houses.  I'm still trying to figure out why you would need to bring a lock box to the houses though?

Jul 21, 2015 12:21 PM #8
Ambassador
4,302,956
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

THat's smart type of open house Ginger Harper - liked the idea a lot.

Jul 21, 2015 02:59 PM #9
Rainmaker
3,324,653
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

It might "work" to get agents in the door...who want $$$....not necessarily who have buyers....pass on this idea.

Jul 21, 2015 10:49 PM #10
Rainmaker
557,771
Tamra Lee Ulmer
Arizona Resource Realty - Payson, AZ
FORCE~NRBA ~ Over 1000 REO Assets SOLD!

Ginger, that's a great method! I like that.

Jul 22, 2015 07:18 AM #11
Rainmaker
442,909
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

Real estate agents are simple creatures.  They respond well to positive reinforcement, like food or other treats.

Jul 22, 2015 10:47 AM #12
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Myrl..

The House is not open and the listing agent is not there.  The lock box gives a read out of who came into the house..

Jul 22, 2015 11:16 PM #13
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Praful..

The goal is to get the agents into the house.  It is so much simpler than feeding them and spending all that money on food...in a normal Open House around here.

 Costs exceed $500..

 

 

Jul 22, 2015 11:17 PM #14
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Sally and David..

Most agents will take the time to go when money is involved.  It does not necessarily that they will bring a buyer..but if they have seen the house..when a buyer comes along..they may remember the house..

 

Jul 22, 2015 11:19 PM #15
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Tamera...This way to do the Open House...works ok around here..

Jul 22, 2015 11:19 PM #16
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Dianne..So true.  Positive reinforcements works well...

Jul 22, 2015 11:20 PM #17
Rainmaker
186,422
Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Westlake Village, CA
Westlake Village, CA - "Making YOU Smile!"

Dianne - we often do "lockbox" broker tours and incorporate a contest or give-away. It's important that as many agents in the marketplace actually see your listing personally!

Jul 23, 2015 01:06 AM #18
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Kathy,

I agree with you.

YOu have to get the agents inside to see the house..

Jul 23, 2015 04:41 AM #19
Rainmaker
97,406
Teresa Cooper
Home Solution Real Estate Services - North Charleston, SC
SC Lowcountry - Charleston, Dorchester, Berkeley

If a picture is worth a thousand words, then a real live experience is probably worth a thousand pictures.  I think it would work in our Charleston market, but only on select homes / areas.

Will keep it in mind, thanks for sharing Ginger.

Jul 28, 2015 09:59 AM #20
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Teresa..I am always up for new ideas.  What is working in Charleston?

Jul 28, 2015 10:51 AM #21
Rainmaker
922,667
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I think I will do another one and see if I get good results or better.

Jul 30, 2015 11:44 PM #22
Rainer
508,770
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist

Requiring them to open the electronic lockbox (each individually) makes sense so that you can verify that one agent didn't just bring several buddy agents' business cards with them.  Only thing I'd be leery of is that the gift cards may not ultimately go to agents whose cards were randomly picked.  Cynical, I know, but I've seen it happen down here.

Aug 06, 2015 02:20 AM #23
Rainmaker
756,011
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Sounds like a reasonalble way to attrack agents to see a home. And, the listing agent doesn't have to sit around in the house, although I would prefer to be there to answer questions on the spot (not mandatory).

Aug 06, 2015 06:04 AM #24
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Ginger Harper

Your Southport~Oak Island Agent~Brunswick County!
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