Zillow Acquires Ashley Madison

Managing Real Estate Broker with Howard Hanna Rand Realty License # 49FA1074963

SEATTLE In the very same week that the Zillow Group set social media in the real estate space on fire with their purchase of software firm Dotloop, CEO Spencer Rascoff has announced the purchase of website

It is unknown how the dating platform for cheating spouses fits into Zillow's model, but industry insider comments were all over the map.

Zillow's own Jay Thompson, Director of Industry Outreach, asked "who is Ashley Madison? Is she a premier agent? Is she Canadian or something?" when contacted about the move. In a rambling, impromptu statement, parent company NewsCorp. CEO Rupert Murdoch went on record as saying, "Bravo, Spencer! I really like that chap." Murdoch publicly praised Rascoff for the very first time, wiping perspiration from his upper lip and popping nitroglycerine pills like Mike & Ikes, as he spoke for 17 minutes without interruption or the aid of any additional oxygen.

"We see this as a natural extension of Zillow's commitment to our Premier Agents," Rascoff, himself, said, as he opened a silver bucket filled with roasted kittens and broke off a suffering drumstick.

"Even though we have more listings for sale than any other website, we want to do our part to increase the inventory of motivated sellers. Just like we opened up pre-foreclosures, the divorce market was just sitting there, unstimulated. I just see it as being proactive. This is simply transparency.  Free the data!" He then took a long chug from a dark bottle labeled "tears of enemies."

Other industry voices were more measured, with Sebastian Winnow, Association Executive of the Metropolitan Board of New York, saying it was "probably a smart move," because "Agents use software and stuff, so Zillow offering their customers more tools might make more sense."

There were, of course, naysayers viewing the move with suspicion. In the National Association of Realtors Facebook group, New Jersey agent Maude Gladstone posted (sic) "DON'T U GET IT? THEIR GOING TO UPLOAD ALL THE CHEATERS ONTO DOTLOOP AND INTERGRATE IT INTO THE NATIONAL MLS THEY ARE CREATING ONCE THEY ARE BROKERS IN ALL 50 STATES! WAKE UP, PEOPLE, #TAKEBACKOURDATA THESE BASTARDS ARE VAMPIRES AND WE ARE DINNER!"

Scoffing at the last reference, Rascoff, whose own home is on the market, denied accusations that he is actually a 15th century vampire named Nosferatu, and categorically denied last Spring's rumor that he was a daemon from antiquity with an unpronounceable name. He did, however, acknowledge  that his home was off market temporarily while workers removed some contents from the home's attic, reportedly including a painting of a really, really old guy.


Originally Published on Westchester Real Estate

Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

It's nice to have you back.


Jul 24, 2015 09:50 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

J.Phillip - you my friend have been missed in the rain! Z acuired a cheating site.....what's next?  Whatver it is you'll keep us both informed and laughing!

Jul 24, 2015 10:04 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Figuring out how AshleyMadison, the dating platform for cheating spouses will fit into Zillow's model, will take some mental gymnastics. 

I guess business sometimes makes strange "bedfellows."

Jul 24, 2015 10:32 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I think this is going to be a great comment thread. I'll be stopping back by

Jul 24, 2015 01:36 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

J. Phillip - This one is hard to understand, but I guess Spencer knows why Z purchased Ashley Madison. Confused?

Jul 24, 2015 03:10 PM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Brilliant if you like to be at the bottom of the pond, feeding.  Creating divorce to get more listings.  Apparently the telemarketers are doing their jobs.

Jul 24, 2015 10:03 PM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Hi Philip, I'm thinking along the same lines as Chris and Dick Dovorany ... all those people splitting up will first be looking for homes during separation, then listing either during the divorce process or as a result of, and then looking again for something they can afford. What were they thinking?

Jul 27, 2015 11:37 AM
Chuck Willman
Chuck Willman - Alpine, UT

Nicely done. The Onion meets AR. I'll be looking at the comments on this one. I especially hope Jay pops in with commentary.

Jul 27, 2015 11:41 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Now that is a article by someone with an active imagination. But you left out one important piece of information: Was Spencer's house a FISBO?

Jul 27, 2015 12:15 PM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

J Phillip I am glad you are back. I hope you are back to stay. This was a good one, you should have saved for April first 

Jul 27, 2015 12:19 PM
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

You gotta to be kidding me. How is that part of the strategic fit other than... there's gotta to be money in this sort of website. 

Jul 27, 2015 11:03 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

J.Philip  well well well agents Beware is all I have to say

Jul 27, 2015 11:43 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

J. Philip Faranda - it seems it's never ending story..... who's next?

Jul 28, 2015 03:23 PM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

Just found your post. It makes no sense when a company as big as Zillow  does not stay focused. It may backfire on them. 

Sep 17, 2015 11:48 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I think it is an obvious connection, they hope to make money on divorces. Maybe?:) 

Jun 12, 2017 11:38 PM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

I'm glad this was only slightly modified

Jan 08, 2018 02:41 PM
Mott Marvin Kornicki
Waterway Realtors® • Notary Public & Apostille - Sunny Isles, FL
Miami Notary & Apostille 786-229-7999

The Internet never ceases to amaze me, anything goes even when it does not make sense at first. - J Philip Faranda

Jul 14, 2018 10:45 AM