Does Branding Matter?

Reblogger Winston Heverly
Real Estate Broker/Owner with Winston Realty, Inc. BK63078915

The Romanski Group, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this competitive real estate market in your area.  Thanks for sharing.

Original content by The Romanski Group

In a world filled with brand after brand, the question should be asked, "Does Branding matter?". If you see golden arches, you know what restaurant you are likely headed towards. If you see a smooth and rounded looking checkmark on a pair of shoes, you know you're likely getting a solid brand of shoes. But when an individual is inundated with brand after brand, does a real estate agent's "brand" really matter when there are likely hundreds of other real estate brands out there? 

Image courtesy of states that in order to determine whether branding matters, you have to decide how you are competing. Are you competing based on your price (in our case commission)? If so, your brand is not as important. If you are competing with others in your industry based on services, again, your branding isn't as important. Market the services, not the brand. However, if you're marketing based on reputation, word of mouth, or based on who does and does not know you, then branding really does matter!

Image courtesy of:


We have some local branding companies that keep asking, "Why are real estate agents so obsessed with using their photo on everything?" It's because we want people to recognize us. Because even though we may attach a specific logo or company brand to our real estate companies, it's important that people know who they are doing business with and they get to know us. Are we overdoing it with photos on all of our branding? Probably. 


Is branding important? We are an industry that relies on referrals, word of mouth, and relationships. So, yah...Branding does matter. While the commission is not fixed, we have little wiggle room. Services can only carry a real estate agent so far before you're no longer a real estate agent and in an entirely different job category. So, yah, branding really does matter. That's why we are willing to invest hundreds if not thousands of dollars into websites, logos, signs, banners, billboards, etc. So that people know us. 


Image courtesy of

But here's the important part about branding. If branding is not an accurate representation of the company, organization, or individual, the branding will be meaningless. The branding has to be an accurate reflection, otherwise the discontinuity will be so prevelant that it will replace the brand you're trying to establish.


The Romanski Group

Keller Williams Realty Lafayette

(765) 532-6148 Erin

(765) 404-5095 Jim

Romanski Group


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think it matters in the sense of this matter and substance of the whole thing. It can't just be arbitrary.

Jul 24, 2015 01:05 PM #1
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