Rating Realtor.com, Redfin, Trulia and Zillow

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Real Estate Agent with Allison James Elite CA. BRE 01501699

Chris B Johnson, REALTOR®   I found an artile which rates the major Real Estate Portals.  The categories we will review are volume of activity, site experience based on page load time, agent information, process quality and rebates to consumers.

 

Company     Volume    Experience.     Info           Process     Rebates

 

Realtor.com      A                   C                C                    B                 C

Redfin               C                   A                A                    A                 A

Trulia                 B                   B                A                    A                 C

Zillow                 A                   A                A                    A                 C

 

Overall Ratings

Realtor.com has the most traffic.  It has the most links to other sites on the Internet and an aggressive TV ad campaign featuring Elizabeth Banks of Pitch Perfect fame.  Agent information is good but the only qualitative information is from the agents.  The experience is a C because according to Alexa pages its takes 3.9 seconds to load although I did not experience that when I was on the site. Google says 1 second is how fast sites should load. Realtor.com gets a C.

 

Redfin is the lowest volume site which is too bad because their site gets an A.  The qualitative information is excellent with ratings from consumers.  When one views a property an agent is suggested with a 5 star rating. They also provide quality ratings for lenders and title companies. And they also are the only site to offer a 1% rebate to buyers or reduced listing rates to buyers and sellers.

 

Zillow is the only site to capture comprehensive data on buyers which I’m sure their agents find valuable. Their volume is the high and they have the fastest load time – 1.2 seconds.  They also offer good qualitative info.  They also rate an A.

 

Trulia gets a B on volume, experience and process.  They get an A on qualitative information for an overall rating of B+

 

And now a new player has entered the field -Xome, a Nationstar company.  They offer the consumer an integrated approach throughout the buying process using a live concierge program.  And they offer a 1% rebate to buyers. They are brand new so they have no track record.  We’ll look at them a year from now.

How Would You Rate Them??

 

http://consultreo.com/2015/07/22/rating-realtor-com-redfin-trulia-and-zillow/ 

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Rainmaker
742,809
Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker GRI, SRES

I would rate all of them a big fat ZERO.

Jul 25, 2015 04:28 AM #1
Rainmaker
532,874
Chris B Johnson REALTOR®
Allison James Elite - Moorpark, CA
5 Star Rated REALTOR® Quality, Not Quantity

Thank you Rob D. Shepherd , so can I assume you are more of a "Foot to the Pavement" Realtor??

Jul 25, 2015 04:41 AM #2
Rainmaker
637,272
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

If I was a consumer, I would like Zillow and Truia best because of the way they present the information they have. It seems all-encompassing and the graphics are appealing. Since I'm a professional, I am aware of the many inaccuracies in the lovely presentations. I also have access to professional software so don't need the zillow and trulia. 

Jul 25, 2015 05:36 AM #3
Rainmaker
532,874
Chris B Johnson REALTOR®
Allison James Elite - Moorpark, CA
5 Star Rated REALTOR® Quality, Not Quantity

Thanks for your input Maria Morton , it will be interesting to see if Realtor.com steps up (with new ownership) and makes the portal more user friendly. I have been noticing  MUCH more TV Advertising on their part.

Jul 25, 2015 05:49 AM #4
Rainmaker
3,978,839
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

If I was a consumer I would go for Realtor.com.  It has the most up to date and accurate information out there.

Zillow and Truila are just lead gens that steal our clients and sells them back to us.  People buying the leads are making these sites rich.

As Professionals, we should act like Professionals and promote Professional Real Estate sites. 

Get out and market yourself and you won't have to work so hard when you don't have to buy leads!!!!

Jul 25, 2015 11:59 AM #5
Rainmaker
532,874
Chris B Johnson REALTOR®
Allison James Elite - Moorpark, CA
5 Star Rated REALTOR® Quality, Not Quantity

AMEN William Feela !!...and the people who become "Preferred or Premium agents, give Zillow and Trulia FREE access to our MLS

Jul 25, 2015 01:15 PM #6
Rainmaker
797,359
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Chris - Consumers unfortunately love Zillow, and I am always having to explain to clients how inaccurate their Zestimates are. Hopefully people will figure it out eventually.

Jul 26, 2015 09:10 AM #7
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Rainmaker
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Chris B Johnson REALTOR®

5 Star Rated REALTOR® Quality, Not Quantity
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