Finding a Big Payoff For Your Local Knowledge....

Real Estate Agent with Douglas Elliman Real Estate 30HA0800896


Finding a Big Payoff For Your Local Knowledge....


As real estate professionals we all know the tremendous value of knowing what is good in your marketing area and what you find the public needs to know about if they decide to buy  and live in your niche area.


I have spoken to so many of my fellow agents about my blog here on ActiveRain and when I tell them they should at least try it most say "What in the world would I write about?" Most have no idea that all you have to do is sit down and make a list--literally, a list of the things that you enjoy doing and places you find are your favorites.


Then take that list and write around it, giving as much colorful detail and readable data as possible.


One of my fellow agents at Douglas Elliman and a dear friend Susan Hovdesven did just that:  Make sure to click on the menu icon at the top right of her web page to find all kinds of goodies!


This is a brand new website and Susan is still working on some of the technical stuff (especially her SEO!) but I think it is a wonderful example of what you can do if you put the hard work into it.


This took her years of making notes and lists that she would give out to her clientele. She has fine-tuned all of it here on this site so that you can find any number of things to do while you are here visiting or if you decide to live here---a perfect tool for a real estate professional!


I suggest that we all can benefit from what we know--there are many ways to do it; this is just one  and a very good one indeed! 


Comments (8)

Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Paula - This is a great idea to reflect your knowledge of the local community.

Jul 29, 2015 06:58 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Paula - some people like to write, and would be doing it with no return, and some people would't. And some believe they would only if the return is great... but how do htey know whether there is any, if they did not wrote... ever?

Jul 29, 2015 06:58 AM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Troy: I think you are right! What a way to build your brand--huh???

Jon: I agree and many a writer has never known they can write until they do it! So bloggiing about the local fare is the best way I think---and it does pay off; I have many a listing and buyer to prove it!

Jul 29, 2015 07:02 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Paula so many  folks are afraid, at first, to write a post. I hear that all the time too - what would  I write about?  I usually say - how many hours are in a day?  Duh!  I bet you can come up with at least 1 thing to write about! Just get started!

Jul 29, 2015 08:12 AM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Anna: You bet---when I first started blogging it was pretty much throwing a dart at a dart board--and hoping I could formulate a "tale" worth publishing...didn't even know that was what I was doing. We have all come a long way I would say but I must admit that the most gratifying and valuable thing I learned here on AR is that local knowledge is the ticket--the ticket to the best results possible for a real estate blogger!

Jul 29, 2015 09:23 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Paula. I think it is nice to embrace your friend for her efforts and creativity.

Jul 29, 2015 08:52 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Sheila: Thanks; I think she will do well with it after she has ironed out all the kinks.

Aug 04, 2015 01:08 AM
Michele Norris
Crystal Realty - Incline Village Nevada - Incline Village, NV
((( Buy or Sell, Call Michele ))) Lake Tahoe NV


You Found Your Place In The sun, in my book anyway! I've enjoyed reading your posts since I joined ActiveRain...Haven't logged in and participated in a LONG time, but your blog was one of the first I checked on. Hope all's well. Merry Christmas and all the best to you! Michele

Dec 18, 2015 03:09 PM