I really enjoyed this post by Kate McQueen, REALTOR® earlier today and I think that all of you will too.
I recently ran searches looking for anything I could learn about improving click rates on email campaigns and sign ups on my website. I came across Seth Godin's book on "Permissions Marketing." I didn't know nor had I called it "permissions marketing" until I came across Seth Godin's books on the topic. The term is Seth's own creation.
Nevertheless, in my usual fashion I spotted something else by Seth that pulled me in. A post on his blog, "The Rule of High School." Seth's blogs are short and to the point, so I gave it a quick read. From Seth's post:
“Any sufficiently overheated industry will eventually resemble high school. High school is filled with insecurity, social climbing, backbiting, false friends, faux achievements, high drama and not much content. Much of this insecurity comes from a market that doesn't make good judgments, that doesn't understand how to reliably choose between alternatives. So it turns into a popularity contest.” - Seth Godin
I couldn't help noticing how well this applies to the real estate industry, where the highly competitive nature of the game at times becomes very much like a high school cafeteria. As Seth points out in the post, there's no point in noticing the cool kids and whether or not they let you sit at their table. They may not be as cool as they think they are, or even as cool as YOU think they are. Get over it and get busy building your own fort, stay focused on your business and the tools you will use; find your unique selling proposition and perfect it.
Don't get lost in the game, become a master of it. Read more from Seth in "It's only high school if you let it."
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