Seth Godin's rule of high school

Reblogger Bob Crane
Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities #1 in Forest Land Mgmt

I really enjoyed this post by Kate McQueen, REALTOR® earlier today and I think that all of you will too.



Original content by Kate McQueen 599921 Texas

I recently ran searches looking for anything I could learn about improving click rates on email campaigns and sign ups on my website.  I came across Seth Godin's book on "Permissions Marketing."  I didn't know nor had I called it "permissions marketing" until I came across Seth Godin's books on the topic.  The term is Seth's own creation.

Nevertheless, in my usual fashion I spotted something else by Seth that pulled me in.  A post on his blog, "The Rule of High School."  Seth's blogs are short and to the point, so I gave it a quick read.  From Seth's post:

 “Any sufficiently overheated industry will eventually resemble high school. High school is filled with insecurity, social climbing, backbiting, false friends, faux achievements, high drama and not much content. Much of this insecurity comes from a market that doesn't make good judgments, that doesn't understand how to reliably choose between alternatives. So it turns into a popularity contest.” - Seth Godin

High school girlsI couldn't help noticing how well this applies to the real estate industry, where the highly competitive nature of the game at times becomes very much like a high school cafeteria.   As Seth points out in the post, there's no point in noticing the cool kids and whether or not they let you sit at their table.  They may not be as cool as they think they are, or even as cool as YOU think they are. Get over it and get busy building your own fort, stay focused on your business and the tools you will use; find your unique selling proposition and perfect it.

Don't get lost in the game, become a master of it.  Read more from Seth in "It's only high school if you let it."


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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Interesting re-blog Bob, hope  Seth Godin is enjoying the spreading of the word:), Endre

Jul 29, 2015 04:30 PM #1
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Bob. Good choice for a re-blog. The book she mentioned is very good, read it a a few years ago. Not sure that I would equate the High School to Real Estate, at least I hope not.

Jul 29, 2015 06:24 PM #2
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Thursday morning Bob. Once again, an excellent choice for a re-blog. I too have read the book that she is referring to.

Jul 29, 2015 07:27 PM #3
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great choice for a reblog.  I love Seth Godin and have been ever since I read Unleashing the Idea Virus in 2001.  Permission Marketing is an awesome concept and that is what we are essentially doing with our blog posts that are "found" on google.

Jul 29, 2015 08:18 PM #4
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Bob.  Great choice for a reblog.  Lot's of drama out there.

Jul 29, 2015 08:27 PM #5
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Bob, good choice for a reblog! Seth is quite the source of knowledge! Enjoy your day!

Jul 29, 2015 08:53 PM #6
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Bob Crane  Good re-post of Kate's blog. It held a very good rule to live by in business and in life.

Jul 29, 2015 08:55 PM #7
Randy Hilman REALTOR® Associate Broker
Randy Hilman Homes - Moultonborough, NH
Guide & Mentor to Home Buyers & Sellers

Soar with eagles, not cheerleaders.  It probably describes Bill Gates.  Thanks Bob Crane for the sharing the message.

Jul 29, 2015 09:56 PM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Bob - that is really short and to the point.  Comparing to High School puts marketing into perspective.  Don't worry about the supposed "cool kids"

Jul 29, 2015 10:47 PM #9
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is an excellent selection for a re-blog.

Have a great day and a very productive week. We have very hot weather in Maryland.

Jul 29, 2015 11:28 PM #10
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I have several of Seth's books and he writes like i believe. I incorporate his techniques into my marketing.

Jul 29, 2015 11:47 PM #11
Rosemarie Heindel
Harry Norman Realtors - Big Canoe, GA
Rosemarie Heindel

Seth Godin has a very interesting observation. I like it. Thanks for sharing, and I may just have to read that book!

Jul 30, 2015 12:40 AM #12
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Bob Crane Now this is interesting, a reblog within a reblog. I don't think I have seen this before. But now I am going to examine the sources.

Bill Roberts

Jul 30, 2015 12:42 AM #13
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information...thanks for sharing it and I hope you have a wonderful day!

Jul 30, 2015 12:44 AM #14
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Nice choice for a reblog and it sounds a lot like how the world operates as well, the popular people get elected to offices of power and create more drama than good, haha.

Jul 30, 2015 01:15 AM #15
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Thanks for the reblog. Kate makes a good point in her comparison to Seth's point about a competitive market such as real estate and high school. So much time is wasted when it could be put to better use.

Jul 30, 2015 02:11 AM #16
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

Any advice by Seth Godin is worthwhile reading. I've noticed he doesn't come up that often in these circles but it's nice that both of you have brought him to attention to this site.

Jul 30, 2015 03:36 AM #17
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I agree with the short and sweet aspect of a blog....I find people don't want to read 100+ words

Jul 30, 2015 12:13 PM #18
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