How do you do this . . . typically through great communication.
The majority of seller complaints typically deal with two different thing:
1. My listing agent stuck sign in the yard, and I haven't heard anymore from him. He is not doing anything else.
2. My listing agent doesn't ever show my house.
Both of these are simple fixes if you deal with them on the front end. First, when you list a house, talk with the seller about a schedule of communication that works for them. Then contact them on that schedule (every Monday, every other Wednesday, whatever you come up with). In addition to that, contact the client via mail with a copy of every add that you have done . . . or via e-mail with a link to their home on different websites. Every time you print new flyers and put them out, let them know that you have done it. While there might be a few agents out there who "only stick a sign in the yard", most do a lot more than that . . . but guess what? THEY FORGOT TO TELL THEIR SELLER WHAT ALL THEY HAVE BEEN DOING.
With regard to the second complaint listed above . . . again, set up the proper expectation on the front end. As we agents know, the odds of us having the exact right buyer at the exact right time for any one of our listings is typically slim . . . but guess what? WE FORGOT TO TELL THE SELLERS THAT. The sellers don't always understand how things work and it is up to us to let them know. So, the next time you are at a listing presentation, be sure to let the seller know that while you will certainly show their home whenever you can, the odds are that it will be shown much more by other agents (and explain why).
Most complaints can be headed off if we would only take the time on the front end to thoroughly explain things to our sellers and to find out what their expections are and then help to adjust those if necessary.
Good Luck & Good Selling!
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