According to a consumer survey by BeeSocial.com, 76% of consumers use online reviews when evaluating a local business. What will prospective real estate clients find out about you with an online search?
Unless you're actively managing your online reputation, you could be unpleasantly surprised by what bubbles up to the top!
Fortunately, there are simple ways to establish and manage content that will enhance your professional image. We're sharing a few good tips from Entrepreneur, along with some advice of our own!
Use visual content to tell your story. Sites like Pinterest and Instagram are great places to start. Use photos to convey lifestyle branding that compliments your market niche, such as waterfront properties, luxury homes, or new construction. Include photo content on LinkedIn, Twitter, Facebook and anywhere you have an onine presence. Be sure your own professional photo is reasonably current!
Pay attention to what online reviews are saying about you. What you don't know could hurt you! It's very easy for a dissatisfied client to vent their spleen on a third-party website. So easy, in fact, that they may not bother to tell you directly that they felt under-served or misinformed. Make a habit of patrolling popular review sites like Yelp, Angie's List, Trulia and Zillow. Also watch your social media pages for comments! Respond calmly and professionally to any negative reviews.
Encourage your clients to leave feedback on review sites and your social media pages! Your clients may not realize how important this is to you and your business. Let them know - but don't push.
Share some of your personal life. Talk about your hobbies on occasion, and include casual photos of yourself. Personal insights can make you more interesting and appealing to prospective clients! Share your passion for golf, gardening, charitable causes, local cuisine, or talk about a good book. Post a pet photo. Take a selfie in front of a local landmark.
Treat people well. Your online and local reputations are built according to your performance - and the way you interact with people. You might deal with your fair share of jerks, but don't let yourself be reduced by them.
A good online reputation can take some time to build - and more time to protect! Be diligent, and you'll reap the rewards far into the future. Pressed for time? Let RealSupport help you establish and maintain your online reptuation!
Copywriting & Marketing Specialist