Top 5 Tips for Managing Your Online Reputation

By
Services for Real Estate Pros with RealSupport Inc.

According to a consumer survey by BeeSocial.com, 76% of consumers use online reviews when evaluating a local business. What will prospective real estate clients find out about you with an online search?

Unless you're actively managing your online reputation, you could be unpleasantly surprised by what bubbles up to the top!

Fortunately, there are simple ways to establish and manage content that will enhance your professional image. We're sharing a few good tips from Entrepreneur, along with some advice of our own!

Use visual content to tell your story. Sites like Pinterest and Instagram are great places to start. Use photos to convey lifestyle branding that compliments your market niche, such as waterfront properties, luxury homes, or new construction. Include photo content on LinkedIn, Twitter, Facebook and anywhere you have an onine presence. Be sure your own professional photo is reasonably current! 

Pay attention to what online reviews are saying about you. What you don't know could hurt you! It's very easy for a dissatisfied client to vent their spleen on a third-party website. So easy, in fact, that they may not bother to tell you directly that they felt under-served or misinformed. Make a habit of patrolling popular review sites like Yelp, Angie's List, Trulia and Zillow. Also watch your social media pages for comments! Respond calmly and professionally to any negative reviews.

Encourage your clients to leave feedback on review sites and your social media pages! Your clients may not realize how important this is to you and your business. Let them know - but don't push. 

Share some of your personal life. Talk about your hobbies on occasion, and include casual photos of yourself. Personal insights can make you more interesting and appealing to prospective clients! Share your passion for golf, gardening, charitable causes, local cuisine, or talk about a good book. Post a pet photo. Take a selfie in front of a local landmark. 

Treat people well. Your online and local reputations are built according to your performance - and the way you interact with people. You might deal with your fair share of jerks, but don't let yourself be reduced by them. 

A good online reputation can take some time to build - and more time to protect! Be diligent, and you'll reap the rewards far into the future. Pressed for time? Let RealSupport help you establish and maintain your online reptuation!

Bonita Breit

Copywriting & Marketing Specialist

RealSupport, Inc.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Online Marketing Help Center
Marketing 101
Marketing Tips
Marketing Services & Tools for Real Estate
Tags:
real estate marketing
online reputation
social media for real estate agents
realsupport inc

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
2,335
Emily Sen
w3Police

Good tips for online reputation management. But I would like to add some more tips. Check out this slideshow - 7 Proven Tips to protect your Online Business Reputation  

Aug 04, 2015 06:44 PM #1
Rainmaker
2,763,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You always have to think of who you want to be and where do you want to go.

Aug 17, 2015 04:42 PM #2
Rainmaker
2,763,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Emily, that's a great post and you can do a lot with it. I'll check it out tomorrow probably.

Aug 17, 2015 04:46 PM #3
Rainmaker
2,763,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I just noticed the feedback is even more important than I first thought when I first read this. Great stuff!

Aug 17, 2015 04:47 PM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
310,771

RealSupport, Inc.

- Virtual Real Estate Marketing
Ask me a question
*
*
*
*
Spam prevention