How do you design a great logo?
A logo is an important, yet at times overlooked, element of successful marketing. Agents who own their own brokerage or who are not affiliated with a brokerage that dictates their brand may find themselves overwhelmed when it comes to creating a great logo.
To get started, it’s a good idea to spend a good amount of time thinking about your real estate branding goals. This will ultimately help you determine how you want to visually represent your brand in your marketing efforts. To do our part, we are revealing three success secrets that will help you design a killer real estate logo for your business.
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Modern is a must
Your logo is a visual representation of your real estate brand. An outdated logo can raise questions as to whether the way you do business is also outdated. Having a modern logo will help you accomplish two things; One, it will help you stand out from your competition, particularly those using not-so-modern logos and two, it will speak to your clients and show them you understand the modern consumer.
Can you think of any big businesses that have recently re-created their logo to update their brand? Netflix, Yahoo, USA Today and Ebay have all gone through major logo redesigns in recent years.
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Leave it to the professionals
It may seem simple to design a real estate logo, but hopefully this article has shown you that there’s more to it than meets the eye (no pun intended). And so, it may prove to be well worth the investment to work with a designer or design group to create a beautiful logo that tells your business story. (TIP: Beware of ‘online logo generators’ as they can be highly generic and unoriginal.)
Ready to design your logo?
Download our case study and learn the 5 keys to a successful logo.
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