There are so many businesses and services for just about anything having to do with everything. As a consumer, we only get interested when we reach the point that we need said products or services. Then, where to go, what to do, and why is our first steps and the beginning of a journey to find out. For some....
DEER IN HEADLIGHTS
It's daunting and for others it falls into place. A lot depends on the subject matter. A home buyer decides they want to buy. Way before that point, they had an awareness and inquired nonchalantly and in a pace befitting to the curiosity of the subject. They are at the start-up stage not knowing what to expect but moving toward the subject
COMMON REAL ESTATE KNOWLEDGE
Real Estate, once in it, speaks... and most understand the fundamentals and catch words and phrases. But it is not your favorite subject to read up on before bed unless you want to sleep deep. Its like the world of Law, Accounting or the Medical fields. We know enough to be able to say we don't know anything really
CONSUMERS ONLY KNOW WHAT THEY ARE TOLD
For years, consumers relied on marketing and advertising to get them to where they have to go. Usually ads or commercials would show the average person enjoying the product or service and you can too making it look so easy and appealing. That's what marketing, public relating and ads do.
MONEY BACK?
You go to apply for the product or service and therein lies the next step. The details, small print and important instructions on how to get started and or use the purchase item. Today, it is necessary to also know you can get your money back if things don't go well. Well on something things you can and many things, you cannot.
NOT ABLE TO DO-OVER
Real Estate, matters of law, medical treatment and other subject matters of weight are not only NOT able to be done again/over but remain out of reach for the average consumer to handle just to get started. At best, inquiry will lead to a decision to move forward. Our trust is put into the person on point. What else does a consumer know to do? They go along with the service provider
PERSON TO PERSON
But herein lies the conundrum. How do they know who to trust if they don't know anything about the services or subject matter? People buy from people first. If they like the person who they are talking to then they will risk trust in that person to obtain the product or service.
FIRST CONTACT
This brings us to the world of first impression. Whoever is in business today has to have a certain standard of operation where the consumer lands (begins) better known as the point of sale. This has to be a place of safety and comfort, inviting and informative as well as helpful and necessary start point
THE MESH or THE MESS?
Interesting to note that the one offering services doesn't get a chance to make that first impression again. That means you will have two eager pieces of a potential business or service coming together in time and wanting to connect. Can they? Will they connect? That's the interesting part of it all.
AT EASE?
No one knows the mind of a consumer. Only what stimulates it. The consumer has the same problem saying, how do we know this will work or benefit us? Remember, with them it is personal because they are buying the person and then the product. The risk is on them. Putting them at ease is on us
MEETING OF THE MINDS
Presentation, clarity, curb appeal, information, courtesy, service, being available and contact follow-up still drive the business bus. In every business, offering or exchange of services, all are wanting the get to the one place which is the result of the coming together in the first place. That's the focus!
INFORMATIVE APPROACH
It is wise to keep in mind more of a tell stature with a underlying comfort pacing than an aggressive sell. Oh, and it helps to know what you are talking about as well. If you have a lead, referral or contact, that's how it all begins OR ends, if not handled correctly
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