Just a few days ago seven fortunate or skilled (or both) business owners enjoyed a position on page one in Google here in the Orange County area for the search "SEO Anaheim" That was a few days ago. Google, overnight, wiped out 57% of those people (well 4/7 to be exact- they're not cutting people into pieces literaly yet) right off of page one.
Google moved the cups again.
Here's what's left. Me and two other SEO companies. "Good for you, Dave" is not the point of the illustration (below) here. This ranking delivers very nominal paying traffic to my website and it's more for showing off to be honest but here's the point. If I care about this ranking I don't depend on Google local business if I can help it. Organic ranking is still king and best of all, it's guaranteed to deliver leads without an adword budget all arguments about PPC vs Organic conversion rates aside. It's also certain to stick around regardless of the Google daily rearrangement of local results.
What about the other 57% of SEO companies that were there the day before yesterday? They've been erased from existence as far as true visibility is concerned.
Don't allow this to happen to you. Don't rely on Google's one trick pony. Make sure you're so visible that no rearrangement of the pieces will make you disappear.
My Market Is Just Too Competitive
What about syndicate websites like the four that are at the top of virtually every real estate and homes search? Those are starting to take on an advertisement effect and here's where the magic happens if you know what you're selling. Many of the visitors to the big sites come back later and check out who is ranking on the rest of page one that might actually be a local real estate agent. There are a lot of things that consumers want that only a local agent can provide.
When visitors start looking around at who can help them buy or sell, are you there?
People are looking at local agents whether Google puts them at the top of search results or not.
There is great value in the market for the local agent and people recognize that even if people are less than fully aware of the reason for their actions of scrolling down and clicking local agents websites.
The light at the end of this tunnel of the visitor experience with the search results is you.
You are what they need and often even want to complete their search for a home. With very few exceptions, they're not buying one without you- or your competitor. Zillow and the rest would gladly benefit from a vacuum on page one devoid of local agents but consumers are going to connect with local agents one way or another. Leaving it to the chance of being promoted and picked at random by either the syndicate websute du jour or an algorithm as fickle as the 7 pack is a disservice to your own business. That is not online real estate marketing. It's just default giving up behavior.
Do something about it. With or without me. Get every channel at your disposal including this one here on ActiveRain talking about you as a brand and making you visible to the market.
I can help but you can do a lot of it on your own. Do you have a presence on Weebly, Tumblr, Google sites, Blogger, Wordpress.com, your own Wordpress site(s), About.me and literally dozens of other high authority websites? Do you think Google isn't looking closely at those kind of highly trusted platforms?
As always, I'm available for high octane SEO and ranking strategies. The number is up there somewhere. Call.
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