It's Friday afternoon and I'm reviewing the mls to find some showing opportunities for one of my prospect buyers. I'm putting in my search criteria of homes with 4 bedrooms between 199,000 and 259,000 and up come the results. I have 47 results. Certainly I can't show 47 homes tomorrow. Let me start looking for the jewels.
I can't say how everyone else looks for the jewels but for me it starts with the 1st photo and ends a bit later after I've looked at the interior photos.
Here's a nice one but it only has 1 exterior photo and it's been on the market 147 days. Really! 1 photo after 147 days. I just can't risk it. I don't have my clients time or attention that long and if I take them to something that is a total miss they will think I'm not listening to them or just totally out of sync with their needs. Off to the Scrap heap!
Here's a house but the photos are all blurry almost like they had used the photos out of a compressed file and did not decompress them.
Next on the list here's a house but it seems like they turned the I pone upright to give me the narrowest view and all I really see are pictures of beds, dressers and a reflection of the agent in the bathroom mirror.
You get the point. Of the 47 homes in my selected range I'd say a good 15-20 of them had photos so bad I can't be inspired nor inspire my client to view them.
I can imagine if we all adjusted our presentation to say, Dear Mr. Customer I want your listing but just know that I use my camera photo to take the photos and they are so bad that we will loose a significant number of viewing opportunities.
I would think in every area or office there is a mid range photographer who will professionally light and photograph a home for around $ 50.00 (there is in my area) and that seems like it should be the first call after getting the listing.