I'll put a For Sale sign in your yard. True, Big lie or little lie?

By
Industry Observer

Most of you know the normal sales routine in a listing presentation.  CMA, my marketing is better than the other guys' marketing, etc.  One of the almost universal statements made by real estate sales people goes something like, "I'll put a for sale sign in your front yard.  It will be a grand erection, a monument to the availability of your home to potential buyers."  Then, many of you will not do what you promised to do.

Have you ever taken inventory of just how many of those signs are really "FOR SALE" signs?  Do they actually have the one mandatory element of a for sale sign? Do they have anywhere the words "For Sale" or at least something that states that the home is on the market, such as "offered by" or a similar phrase?  I'm guessing that many of you will have to answer that your broker's sign says nothing about a house for sale. 

Observing signs from several of the largest brokerages in this market, I found only one that actually includes a phrase indicating that the property is for sale.  The others are merely ads for the broker and/or the salesperson who got the seller to sign a listing agreement.  Is it just assumed that sellers will never figure out that the sign is no more than an ad for the broker who will hopefully be charging them for the privilege of mowing around it? 

Perhaps it would be better to be truthful and state that there will be a sign in the seller's yard that will identify the broker, and that many people will assume that the broker is representing them in the marketing and sale of their home.  Or, maybe it would be even better to put a for sale sign in the seller's yard.  Or, maybe a little lie is OK.

 

Posted by

 Mike Carlier  Lakeville, MN

 

612-916-3033

 

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Rainmaker
576,879
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

It is mandatory here that the sign must say For Sale or For Lease, and the MLS logo mut be on the sign if listed there.  We also must have the name of the Brokerage, and the listing sales person's name and contact information.

Aug 08, 2015 02:52 AM #1
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I some signs of both and the ones that do not have For Sale get a rider.

Aug 08, 2015 10:04 PM #2
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Rainmaker
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Mike Carlier

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