Most of you know the normal sales routine in a listing presentation. CMA, my marketing is better than the other guys' marketing, etc. One of the almost universal statements made by real estate sales people goes something like, "I'll put a for sale sign in your front yard. It will be a grand erection, a monument to the availability of your home to potential buyers." Then, many of you will not do what you promised to do.
Have you ever taken inventory of just how many of those signs are really "FOR SALE" signs? Do they actually have the one mandatory element of a for sale sign? Do they have anywhere the words "For Sale" or at least something that states that the home is on the market, such as "offered by" or a similar phrase? I'm guessing that many of you will have to answer that your broker's sign says nothing about a house for sale.
Observing signs from several of the largest brokerages in this market, I found only one that actually includes a phrase indicating that the property is for sale. The others are merely ads for the broker and/or the salesperson who got the seller to sign a listing agreement. Is it just assumed that sellers will never figure out that the sign is no more than an ad for the broker who will hopefully be charging them for the privilege of mowing around it?
Perhaps it would be better to be truthful and state that there will be a sign in the seller's yard that will identify the broker, and that many people will assume that the broker is representing them in the marketing and sale of their home. Or, maybe it would be even better to put a for sale sign in the seller's yard. Or, maybe a little lie is OK.
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