Let’s talk honestly for a moment. As real estate professionals we aren’t simply selling houses, or even “homes”. Most of the time, we are selling far more than what will be transferred in the Deed. We are selling neighborhoods, school districts, cities, and occasionally even states. That probably sounds grand but think about it, no matter how attractive or attractively priced the home is, if it’s in a “less desirable” area of town, or neighboring properties have been neglected, if the city’s taxes are a burden, if the restrictions are unreasonable….. any of these things can effectively crush a deal. That being said, I have to admit that I am UNBELIEVABLY fortunate to represents buyers and sellers in the Knoxville, TN area!
Having grown up in Knoxville, attending and graduating from the University of Tennessee, it is so easy for me to speak passionately about the area and all it offers its residents. Don’t be a hater….. I’m not bragging, well mostly not….. I’m just proud of my hometown and all of the things that make it so easy to market to clients. Since it’s coming to the end of summer, my mind, like many of my fellow Volunteers, is on the water and one thing that is easy to get people excited about is access to a water rich lifestyle!
Knoxville, TN isn’t a coastal town so many people are surprised to learn how many waterways are easily accessible. Of course people know about the Great Smoky Mountain National Park, but fewer put two and two together and come up with Knoxville and the Tennessee River. Occasionally, the existence of the TVA and the changes in water ways building the Dam created, makes it more logical. There are actually SEVEN unbelievably lovely lakes in and around the Knoxville area: Cherokee, Douglas, Fort Loudon, Melton Hill, Norris, Tellico and Watts Bar are all Lakes that offer opportunities to access water within moments from any part of town. Several larger rivers such as the Holston, The French Broad, and The Little Tennessee contribute to the choices and variety of water activities. Boating, fishing, swimming, water skiing, jet skiing, public parks and public lake access make it easy for practically everyone to connect in some way. I would be completely remiss if I didn’t mention the “Vol Navy” as an extremely popular Knoxville tradition! Because UT’s Neyland Football Stadium is located so close to the Tennessee River, many fans avoid the road traffic and navigate to the games via water on their boats! It makes for a very unique and memorable experience and is really something special to join.
Perhaps the very best way to maximize a lifestyle on the water is to actually make your home on the banks of one of these lakes or rivers. I always love fitting together the right buyer with a waterfront home knowing exactly what intangible joy they are buying with the calming views, soothing sounds, and invigorating activities water brings that will be part of their daily lives. I have several homes close to or on the water, some in the luxury market, currently listed. One particularly stunning estate boasts a year round deep water dock and a cross water view to forested land which will never be developed – talk about an oasis only moments from downtown! My main point being that learning about community assets and activities make it so much easier to authentically market not simply a house or a home, but a life and a lifestyle that people want to embrace!