Why Your Listing Presentation Should be on Your Tablet

By
Real Estate Agent with McGraw Realtors

So you've got a listing prToolkitcmaesentation, right?

And whenever you're going to go on a listing appointment, you run your comparable sales numbers, put them into the presentation, print the pages out and then mount them in a nice presentation folder.  And then off you go with hope in your heart that you'll be the chosen one at the end of day.  And sometimes you are the chosen one.  You beat the competition, get the listing and start the marketing of the property.

What if I told you there is a better way?

After doing all the prep work for several years in Real Estate and printing out all those expensive color pages, I finally got tired of spinning my wheels and had a huge light bulb moment.

What if I coBob Haywood IPaduld use my IPad for my listing presentation?

Hmmmm.

So I did.  

I spent several weeks building the slides in Keynote (Apple version of PowerPoint).  That meant pulling graphics and logos and images from online sources and putting them into the slides.  That was the hardest part.  Some of what I needed or wanted to use didn't exist, so I had to create it.  But that turned out to be pretty easy because both PowerPoint and Keynote provide charts and graphs and other tools for those purposes.

When I was done, I ended up with a slick and easy to use Listing Presentation.  So why should you take the plunge and put your listing presentation on your tablet?

Because there are several benefits of having a listing presentation on your tablet.

1. It is easily editable.  I can add information, logos and services or remove complete slides in a matter of minutes and be ready to go.  And check this out...if I need to leave a slide or several slides out for whatever reason, I can just delete them for that specific listing presentation because they are always in the master presentation.

2. With only two quick edits, my listing presentation is ready for any potential seller.  I add the potential seller's name and address on the title slide and then the market numbers on the expected list/sale price slide and I'm good to go.

Bob Haywood Listing Presentation Title SlideBob Haywood Listing Presentation Price Slide

 

 

 

 

 

 

 

 

Bob Haywood Printed Listing Presentation

 

3.  Printing.  Instead of printing off 30-40 full color pages for each listing, I now print my slides in a 6 up format which means there are 6 slides per page.  The entire presentation is printed on 5 pages quickly and easily.  The only other pages I print are the tax record and the MLS CMA pages.  I'd do that anyways with a full paper presentation.

4.  My presentation impresses sellers every time.  They love that I have my IPad sitting there and that I can discuss the material of each slide without having to turn pages or read what is on the page.  It just looks cool, works cool and makes me look like I'm an exceptional REALTOR® who knows what I'm doing because I do.  I know the script for every page and can move easily in and out of the different slides as needed.

5.  My presentation is better protected this way.  I cannot tell you how many times I've walked into a listing I secured (like at an open house) only to find the listing presentation from the competition lying on the kitchen counter.  The information from my presentation is shown in slide format for reference rather than for my competition to see and read.

6.  I am Internet and MLS savvy.  I can not only run my presentation, but I can search for homes immediately as well because I have my tablet open and running.  I can't tell you how many times I've been able to go right to the MLS and pull competitive listings or other information because I had my tablet open, running and ready.  And there's no waiting for a laptop to wake up and take 5 minutes before I can use it.

Bob Haywood Winner!7.  I win listings.  Sure I don't get every listing, but I get almost every listing because my listing presentation is so good and I know what I'm doing.  Since I moved my listing presentation to my IPad, my success rate from listing appointments has gone through the roof.

There are other benefits, but that should be enough to get you to consider moving your listing presentation to your tablet.  If you're intrigued by this but technology scares you, let me encourage you to especially pull the trigger and dive in.  And here's why.  It will force you to learn and make you better at what you do.

And if you go with an IPad, the Apple store will give you FREE training.  And if you need further help, there's always a teenager around you can borrow!  

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Information and content in this blog is original to Bob Haywood

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Contact:
Bob Haywood
Bob Haywood
Owasso, Oklahoma REALTOR®

Tulsa, OK REALTOR®/ McGraw REALTORS®
Bhaywood@mcgrawrealtors.com
(918) 272-7272

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Comments (28)

Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

Saving Forests and Listing Real Estate!   Nice.

Aug 11, 2015 10:28 AM
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert

I started doing the same about 2 years ago after getting comfortable using my iPad. While I no longer use it as a presentation so to speak, I still use it to present all the info and sellers are always impressed when I've just emailed everything as I arrive at their home so they can pull it up on their own laptop if they want.

Aug 11, 2015 11:02 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a most informative post and I think you make a lot of important points.

Aug 11, 2015 01:37 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Bob Haywood winning listings is what counts. The world is changing and so are consumers. Most of the homes have at least an iPad or a tablet. However, when they see the keynote or PowerPoint presentations from a real estate agent, they are 'wowed'! And we all know, first impression is the last impression.

However, I was at KWFR and Ben showed the listing presentation on just one paper and just few questions!

Aug 11, 2015 03:37 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am convinced - this goes on my to do list! My listing presentation is due for an update anyway

Aug 11, 2015 08:38 PM
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Excellent concept that is most impressive to buyers and sellers. 

Aug 11, 2015 08:42 PM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Bob,

I've used an iPad for years to do listing presentations. There is a certain WOW factor that accompanies the use of an iPad.

Rich

Aug 11, 2015 10:11 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Bob Haywood I can see where this would have many benefits. Good points for using the iPad.

Aug 11, 2015 11:24 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Bob, you bring up good use of using a tablet for presentation. Key point is with a simple edit you can bring an immediate situation to life. 

Aug 11, 2015 11:42 PM
Gerhard Ade
RSVP Real Estate - Seattle, WA
What sets me apart, will set you apart.

I have to admit something. I have no standard listing presentation. Sure, there is the page with my credentials and I run the CMA, but more often than not the prospective seller already knows me or has checked me out thoroughly and knows quite a bit about what's sold and for how much. More often than not, a seller has bought the home with me or I have been recommended by the seller's family or friends. My "listing presentation" is my presence on the Web and in social media. I address the specifics of each home in person and on location and make my recommendations in a conversation. I found that remembering important data and details by heart builds confidence. I will leave the evidence of what I've said behind in print or, more often, email it as a follow-up.  

Aug 12, 2015 03:25 AM
MaryEllen Kuehl
The Kuehl Group, Inc. - Chicago, IL
Redefining Real Estate

Like Richard Iarossi and Bob, I too have done this for years. I use a flipbook format rather than PowerPoint or Keynote, but it all works.  It always wows the client and assures them that you have top-notch expertise with technology and marketing and that their home will get the best marketing exposure available, particularly with digital venues on the internet and social media.  After all, if you can handle and iPad and a listing presentation with such skill it goes to follow you would do the same marketing their home digitally.  I love having a consistent presentation that can be modified and customized quickly as needed.

Aug 12, 2015 04:40 AM
Barry Kessler
Pinnacle Estate Properties, Inc. - Simi Valley, CA
Barry Kessler

Bob,

I love what you have done. I also have my listing presentation on my iPad and it works so well with my listing appointments. I like the program you are using for your slides. I also like your idea of printing out your slides in a more condensed form.

I Used Canva to create the slides for my listing presentation. 

Thanks for the top notch ideas!!

Aug 12, 2015 06:51 AM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Very good idea and as luck would have it I just got a new tablet yesterday.  This will work nicely.  You're right about stealing listing presentations.  I use one I got from a seminar I went to and picked up the example as class was letting out.  It's worked well for us.

Aug 12, 2015 07:45 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I need to do this too.  I have tablets for all my agents but have not put a listing presentation together for them.

Aug 12, 2015 11:53 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Great tips for listing presentations.  Using technology can certainly impress!

Aug 12, 2015 10:05 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I'm with you on this topic, Bob. Long before our company came up with an iPad listing presentation, I had created my own to parallel the script I use at listing presentations. Like you, I used Keynote, and it was very easy to brand my pages and personalize them the same time. The best part is, as you say, that my competition doesn't get their hands on my listing presentation. I don't even take the CMA or net proceeds on paper... I show it to them and may (or may not) offer to email it to them so they'll have it for reference. Instead, I give them three brochures that coordinate with my listing presentation, summarizing my approach to marketing, pricing, and the home-selling process.

Aug 13, 2015 12:17 AM
Marie Story
Coldwell Banker - Pinecrest (Miami) - Pinecrest, FL
Broker Associate, Pinecrest (Miami) Specialist

I have had my listing presentation on my LAPTOP for at least 8 years - looks gorgeous on that screen! 

Aug 13, 2015 05:42 AM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

Bob, looks like a side business might be in order for one of your kids .making on line presentaion formats. i cant imagine not using this type with on line. i might bring an extra tablet for the couple to look at as well just in case??

Aug 13, 2015 11:47 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Bob, showing a seller anything on a computer or iPad impresses them and highlights that you are tech savvy, which is important to selling houses in this day.

Aug 13, 2015 01:51 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I never used a Keynote app( since my Ipad has PP), I have to look at it. Thanks for a tip.

I usually print just a few pages to leave something behind( in addition to my emailed beautiful CMA)

Oct 25, 2015 04:08 PM