I Do Not Have Time to do SEO, Should I Give in to Zillow and Trulia to get Buyer leads?
I have been successful in claiming a market. Unfortunately it is not a market where property is selling fast or for big dollars. The last time I did an Absorption Study, I found that there were about 40 months of inventory. Many of my transactions are dual agency transactions for vacant land but the sale prices are small. I dominate the market and sell for the highest prices per acre for large (~40-acre) lots near Seligman, Arizona. I now have over 75 listings. I have been listening to Katerina Gassett (Nestor & Katerina Gasset) and others about how to blog and how to do SEO. She has a lot of good ideas and good methods. However, doing the SEO work is extremely time-consuming. I am finding it to be totally impractical to follow Katerina's teaching for SEO.
To keep things simple, I see Zillow, Trulia, Realtor.com and the like as providing leads at a pretty high cost in $$$. I see doing the SEO as being very time consuming and robbing me of time and further opportunities which eventually cost me more $$$. I hate the lead aggregators with a passion and it will cause me a lot of emotional pain to buy leads from them.
Most of my time is spent obtaining listings and doing the work necessary to get them ready to sell such as doing the listing paperwork, marking corners, taking photos, putting up signs and writing descriptions. Doing the work at the sites of the listings is quite time-consuming. It takes a long to find corners and take pictures on a 40-acre lot. This work is not leaving time for me to do my marketing and especially SEO. My commissions are not presently high enough or often enough for me to hire help.
I Do Not Have Time to do SEO, Should I Give in to Zillow, Realtor.com and Trulia to get Buyer leads?