Yesterday I had a meeting with a former client who runs an SEO business, and his sales pitch can be summed up as one phrase: "Local SEO can help you grow, and I can do that for you." While I ended up not buying his services (yet) because I've got a great assistant who has a basic knowledge of that stuff already. I do see the value in knowing what's going on in the internet world and I thought I would share it with you.
For those of you who don't know SEO stands for Search Engine Optimization. It's a way of doing things on your website, in your videos, and in your blog writing that increases the chances that your stuff will get picked up by the big search engines (it rhymes with DOOGLE). If you're not using SEO tactics in your stuff I would highly encourage you to take some time and at least use it in your Active Rain blogs. We've seen our blogs show up in google searchs as quickly as 5 minutes after posting them on AR! Honestly, a lot of what we've learned about SEO came from taking the Active Rain bootcamps and incorporating them into everything we do. Here's a two quick tips to help you get started:
- Pick a focused location and use it!
- We do a lot of posts on AR and even on FB that focus on local events, local news, and mention our location quite a bit when we discuss the business of mortgage loans. For us that location is a suburb of Kansas City Missouri, called Lee's Summit, MO. Adding this to your blogs and website will help the people closest to your physical location find you in the vast sea of the internet.
- Pick a topic and write about it.
- For us we tend to find that sticking to one topic per blog post makes a better blog post and sticking to one topic per page or video makes them much more straightforward and much easier to understand and coupling that with your location doubles up on that awesome sauce that is Local SEO can help you grow.
Those are our 2 quick tips to help you out with the massive world on Search Engine Optimization! Let us know if it works for you because we've really seen how Local SEO can help you grow!