The word “Millennial” is being tossed around more and more in the job market and real estate market these days. So who or what are these “Millennials?” Millennials-the generation aged 34 and under are now becoming one of the largest generations to drive the current housing market. Some still are holding back on their first home purchase, generally out of being cautious regarding finances, but the other section is seeing that homeownership is better than renting and throwing their hard earned money away. “The millennial generation is now the largest generation of American home buyers and they seem to be the driving force for the next five years,” according to a June 2015 NAR report. Locally we are seeing a rise in online home searching and ownership for millennials as well.
The home search for millennials starts online. From social media platforms like Facebook and Linkedin
to youtube and Instagram, the new users are searching more and more by what interests them, what is
eye catching, what is relevant. Even Pinterest drives home buying traffic to listings. Murney makes sure
that our agents are up to date on the latest trends in all social media and website marketing of
properties. Our analytics show that the average age of users on our website searching for homes is in the
age range of 28-45. Of course all ages across the board are researching homes way before they contact
an agent to view the home. This is why the Murney.com site is not just easy to search on but easy to
navigate, find communities, look up buyer and seller information and moving resources. Millennials still
want that meaningful connection with their agent when looking for a home so, using a Murney
Associate will be the key to the home of their dreams. Contact a Murney Associate today.
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