Would You Buy From You?
Do you think charitable involvement directly impacts your real estate business? Hopefully your answer is “Yes.” As the name depicts, real estate agents are supposed to be REAL people who are in the PEOPLE business. If you really think about it, a real estate agent does not sell houses. He sells himself to people who need help selling a home or help with finding a home. As a real estate agent your true inventory is your character.
When you choose to do business with someone you subconsciously ask yourself three questions. Do I know this person? Do I like this person? Can I trust this person? That’s it. Your prospects use the same matrix to decide if they will do business with you. It’s just that simple.
Supporting charities and non-profits in the community you serve is an opportunity to introduce your character to prospects so they can get to know, like and trust you. Using Facebook as an example, your friends and family overwhelming “like” pictures involving you and your family. Pictures and messages regarding work related matters receive less response.
Investing time and money into charitable events shows your prospect you support the community beyond “the sale.” “You really care” are the words uttered into your prospect’s subconscious when you invite them to support a great cause or invite them to let you know about how you can get involved in their charities.
When people see your priorities aren’t just about making money, they make your referral business their priority. When thinking about working with charitable causes as a genuine and strategic marketing strategy ask yourself would you buy from you? Comparing apples to apples…experience, knowledge and professional creditably which version of “You” would you list your house with? “You”, the real estate agent not actively involved in charitable and non-profit causes or “You”, the agent well connected through charity and community involvement?
When presented with opportunities to get involved in your community, take it. It’s another reason to contact your prospects. Also, doing good feels good and it makes others feel good! People naturally want to get to know, like and trust people that make them feel good. The more opportunities to show you’re “feel good” character, the more opportunities for people to help you feel good about building a successful career in real estate.
Plus, the real estate agent involved in the community just might know a few more people than the other agent…
My too cents…