Some Marketing Just Makes No Sense

By
Real Estate Agent with Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger 177506

As Real Estate Agents we are all in the business of marketing. If we don't market our self or our services, we do no sales which means no income.

As the owner of The Winter Group, I have spent a lot of time working and trying to figure out online marketing. Most of our leads come from the internet, it is a constant battle to stay ahead of Google, Facebook, new apps, keep the website to a standard of today.

For some reason when I see commercials like the one below from Cox Communications it just drives me crazy.

 

Most likely Cox paid a marketing firm a very large sum to produce this commercial, to me it makes no sense, and I actually makes me a little mad every time I see it on TV.

3D printed food has nothing to do with internet speed!!!! I would love Gigabyte internet, as a Cox customer I know I am not even getting 1/10th of that at anytime even though I pay more.

I'd love to hear others opinion. Do I just know to much about technology to know that the commercial has nothing to do with internet speed? Do you like the commercial?

Commercials are made to be memorable, and I suppose they did accomplish this, sadly at the cost of not wanting to be their customer. 

Posted by

Content By: Stefan Winter

Stefan Winter runs a real estate team in Las Vegas called Winter Group at Keller Williams Realty.

 

Stefan and his business partner Blanca Barajas also own a successful marketing consulting firm, as well as a real estate Podcast & course called Keys To Real Estate Leads. Stefan now spends his time expanding his real estate brand to other cities including Chicago, Columbus, Dayton and in 2016 Dusseldorf, Germany. 

 

The Keys to Real Estate Leads Podcast (coming Oct. 5th, 2015) will focus on interviewing top agents and real estate professionals on branding, marketing, and becoming mega agents in any market. Keys to Real Estate Leads also offers a course that teaches agents how to dominate and stand out from the crowed in the noisy online world as well as helping agent NOT BUY LEADS! 

 

The course covers everything from building a professional website, building landing pages, and generating tons of leads from Facebook, Google and other online sources. If you want to succeed, it is a great investment that teaches you how to do every part of online lead generation and does not just keep selling you products.

 

Comments (6)

Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

advertisers will use ANY means needed, or possible to sell more. THEY HAVE NO CARING  about the consumer. Only sales and profits. I have been in business for myself for 49 years and i have never seen a large company truly give a darn. . im with you stefan not only   is it  unrelated, they don't care about what it will mean for your life.

Aug 16, 2015 07:35 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

they understand it does not have to be related, just eye catching or memorable.

Aug 16, 2015 07:53 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

MIKE ROCK - Very true, I've noticed the same thing from many companies. Those companies usually have some of the worst customer rating arounds.

Susan Emo - Some people are smart enough to realize it and are not fans. I think their ROI would be a lot better to make it memorable and relevent, yes its harder, but it would not make the company or brand look stupid. As Mike said profit before anything.

Aug 16, 2015 08:42 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Everyone likes babies and food is something we all connect with so I can see why they used it. With that said it doesn't connect with me to the message they are trying to convey.

Aug 16, 2015 09:06 AM
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Stefan, 

It is so important for our ads to connect with what we are trying to convey.  Great post. 

Aug 16, 2015 09:21 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Stefan - Just like this commercial, I typically don't know what it is actually advertising. I remember the commercial, but don't remember that it is for Cox Communications.

I'm not sure this is the message these companies want to portray, but that is how I see many of them. They are memorable, but for the wrong reason, because I rarely know what they are trying to promote.

Aug 16, 2015 03:40 PM