There are some good tools I will be sharing soon for working with the hispanic market. I will mark you as an associate and keep you posted.
Hi Myrna,
Very smart of you to have a specialty and a focus!
Welcome to Active Rain!
The Hispanic market is definitely growing. I am currently working with my first buyer. Their strengths are that they work and want to own their own home. Weakness-does not know how to go about doing it. As an agent, knowing the language is a real benefit:
Soy de bienes raíces que hablan un poco de español
OK...I must admit I am a little confused by this and I am probably opening myself up to a firestorm of what will most likely be undeserved attack...but....why are we labeling any market? Is this even legal? I do not think that Agents are allowed to specialize in any market that is mentioned in the fair housing act. To focus on one demographic that is in a protected class means that you are not focusing on all and therefore may be discriminating? Just food for thought. Hmmmm...I will pretend to be ignorant here....what must be done differently to work the Hispanic Market??? Please enlighten me :-)
In Southern California in general, and many of the communities I work, i.e., Oxnard, Port Hueneme, and Santa Paula to name a couple, people of Hispanic decent make up 50% or more of the market. He tenido aprender Espanol para trabajar con los que no hablan ingles. I hope I got that right. Knowing some Spanish is a big help. Unfortunately there are agents who specialize in that market that don't have their clients best interests at heart.
Kristi,
Thanks for the 'heads up" on your comment in regards to violation of Fair Housing Act. I will definitely look into that. I know that if you market a property for a specific ethnicity in advertising, you are in violation. So, I know the concerns are there. -I sincerely apologize if I offended anyone.
I will share what I know, I am not by any means trying to discriminate buyers and sellers. On the contrary, I treat everyone as family. I am currently working with prospects and clients from all backgrounds. I would love to expand my reach and knowledge of Real Estate to "Spanish speaking people" as a Niche.
FYI: I have been contemplating the idea of getting an MBA because there is a shortage of Hispanic MBA professionals. There are companies out there looking for them because they know the language, trends, buying power, and growth in this market, not only in Real Estate, but in general.
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Happy blogging and good luck!
Hello Myrna,
Welcome to Active Rain and congrats on your first post! The opportunities to learn and network are incredible here. Best of luck to ya!
-Keith
Myrna - Welcome to the Rain, make sure that you browse the site and become familiar with everything this site has to offer. The more you browse the more you will learn. I have found this site to be really helpful to me. If you have any questions, please don't hesitate to email me, I will do whatever I can to help.
I see this is your first post on Active Rain. Congratulations!! I just wanted to welcome you to a fantastic Real Estate Industry Network! Welcome aboard, I hope you'll continue to Blog, and invite others.
I’ve added a link to a post called, “NEW MEMBERS – Start Here” that will hopefully get you up and running with the least amount of effort, and also help you to navigate around Active Rain more efficiently.
I hope you'll find this to be a useful post in helping you get started.
Again, welcome to Active Rain, the best place to start, and have a Blogging experience!
Good Luck to you and your business! B-)
PS. If you need any help here, just let me know.
My strengths: speak, read, and write in Spanish. Knowledge of their cultures.
Weaknesses: sometimes we just don't mesh. They distrust their own kind.
Your last name is nice: enamorado - in love. It's not an usual name.
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