Most agents make the mistake of branding themselves only with their pictures; while this creates a distinctive 'identifiable' look it can become a big problem as age takes it toll. If you use your picture to brand yourself to the public, it is advisable to use it in conjunction with something that is both identifiable and static. A good example would be to overlay your photograph on another showing an area landmark that you're certain will not change during your career. This will allow you to update your image occasionally, while maintaining a consistent and recognizable brand.


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