Branding for the long run

By
Real Estate Agent with Golden Eagle Properties

Most agents make the mistake of branding themselves only with their pictures; while this creates a distinctive 'identifiable' look it can become a big problem as age takes it toll.  If you use your picture to brand yourself to the public, it is advisable to use it in conjunction with something that is both identifiable and static.  A good example would be to overlay your photograph on another showing an area landmark that you're certain will not change during your career. This will allow you to update your image occasionally, while maintaining a consistent and recognizable brand.

Comments (2)

The Entire Team of Price & Company Professionals
Price & Company Realty - Myrtle Beach, SC
Good point!  That's why I try to brand my logo and not my photo.  The logo is clean, classy, and gets noticed.  I'm just a guy in a suit.
Apr 17, 2008 05:46 AM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina
Chris & Debi - Being recognizable is what it's all about!  Nice backdrop. 
Apr 22, 2008 03:40 AM