Who Controls Your Time?

Real Estate Agent with Online Real Estate Agent Training

Who Controls Your TimeWe've all heard the saying, "Time is Money", but how many of us truly take it to heart when it comes to our real estate business?

Value Your Time

If anyone has time that is valuable, it's us Realtors!  So why is it that so many real estate agents waste precious time and lower our "hourly rate"?  My theory on this is pretty straight forward...we don't value our time and since we, as a whole don't value our time, the consumer doesn't value our time.

Check Out These Scenarios

Think about it, how many times have you been stood up for an appointment, whether at the office or at a property?  How many times have you received a call from someone wanting to see a property in the next 30 minutes, or better yet they say, "I'm at the property right now"?  How many times have you received an email from a client on a Friday afternoon requesting to see 6 properties over the weekend?

Just Say No

It's fairly clear that consumers do not value our time.  We are supposed to be at their beck and call, right? Wrong!  When this type of behavior happens with our clients it is clearly our fault because we did not do a good job communicating how we work and how the process works. We didn't set the expectation.  Or it could be that you are afraid to say "no" or don't know how to say "no".  It can be difficult to say no especially when you need and want more business.  But saying "no" is a good thing and when done properly can reset the expectations and produce a referral source later on down the road.   Here are a few examples on how to pleasantly say no:

  • "It looks as though you may have forgotten our appointment.  I have to leave for another appointment so please give me a call to reschedule".
  • "I'm not available to show you the property at this very moment, but are you available on Wednesday at 4"?
  • "My weekend is completely booked.  If you like, I can put you down for next weekend..."
  • "My weekend is completely booked, but let me see if I can move one of my appointments around and get back to you."

Why You Should Say No

In each of the above scenarios you were polite, but said no.  If you think you are being stood up, give the prospect a call and let them know that you waited 20 minutes and now have to leave.  When someone calls at the last minute to see a property, it's fine to show it if you are available and nothing else on your schedule, but they shouldn't expect for you to drop everything for them.  When you say no it lets the consumer know that you are a busy real estate agent and you are in demand.  If they want to work with you they will have to plan ahead and make an appointment early in the week.  You send a strong message when you say no.  Not only is it a part of managing expectations, but you set the tone of the transaction from the very beginning.

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Candy Miles-Crocker

Real-Life Real Estate Training


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Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

thats a good list, i ponder sometimes whether to drop and go or say no... its tough.. i have gone both ways

Aug 20, 2015 11:02 PM #1
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The larger answer to your most decent posting? The Lord God controls my time

Aug 20, 2015 11:33 PM #2
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