Who is they? Everyone who lays eyes on you everywhere you go. Who are they seeing? YOU. Doctors wear lab-coats, you know those white smocks, attorney dress in suits and some take it to the nines, and Real Estate agents? Well, that is a good question to ask and answer. Believe it or not, it is territorial meaning where you practice has a lot to do with how you present yourself
WHATS YOUR BRAND?
Also related is the type of product and pricing, location and finally what the actual agent sees as their role, branding and appearance when the curtain goes up and they go live. There is no one agent fits them all representative but some of those staged pictures of buyers and sellers with kids and agent come close enough. You see them in all the Real Estate mags. Picture perfect too!
TYPICAL AGENT PRESENTATION
Everyone is near perfection in the picture plus there is a big sold sign on the front lawn with a house in the background, green lawn, white picket fence (a must), dog optional, kids, clouds, and all records for smiling and loving one another are being broken. The idea is the agent caused all this to happen. Wow!
PROOF OF SUCCESS
For high priced, exceptional location type Real Estate products, you got to dress UP and show up in a nice car. This is non-negotiable. Why? The other agents are doing it. If you don't, that could be the reason you have business leakage or not enough results from your business plan. Showing proof that you succeed sells. The proof is that first impression.
STANDARD IMPRESSION
In certain other areas, everyone does it casual. What matters is the neatness, cleanliness and newness of the first impression integrity stay intact at all times. Courtesy, friendliness and confidence along with a customer service attitude will do nicely.
BREAKING THE ICE
Business cards are a must. Its a good way to start. People tend to look at the card right after its given. In the future, maybe our cell phones will mate our id's, but for now, its still cards. A high end card? A functional one? With picture? Logo? Today, this is a very important part of the agent tool chest.
INSIDE & OUTSIDE
Real Estate as presented to the public, and Real Estate as it really is, are two different worlds as is the case with all professions. The public sees us as rich, powerful, greedy (yes), aggressive, all knowing, and must use or have, if they want in or out of Real Estate. Of course we are all overpaid...lol. No really LOL
WHAT DOES THE PUBLIC WANT?
What should we project? Should it be success, confidence, knowledge, expertise, flair, savvy, glamor, skills bank, function or do we talk our ways into the world of all inquirers? What is the public wanting? For instance: Do couples looking for a home want to work with a male, female or a team agents?
DO WE KNOW EVERYTHING?
Being a Real Estate agent can land many ways. Either people believe you know everything or they believe they know everything after speaking with you. Oh I can do that if that is what you do is what people think. I must tell you that those assumptions exist in every profession to some degree. Who knows everything? Often, things look easier than they are
RESTAURANTS MAKE IT LOOK EASY ENOUGH
Servers, cooks and bus boys make it look like a routine but it took them a while to get that way. A doctor comes in, spends 15 minutes (if that) and will have your remedy or testing procedures in the queue ready. That took years even though it looks like it didn't. Same with artists, attorneys, CPA's, engineers and all the rest. What it looks like, and what it takes to function that way well, there is more than meets the eye
LARGE AMOUNTS CHANGE HANDS
When entering into something as important as moving around hundreds of thousands of dollars, getting people in and out of homes, and being involved in life changes to this degree, you want experience and results and both are not negotiable. Results are mandatory in this field
CAN YOU SCORE?
No matter what you look or sound like, the question will always be, can you do what you are representing and if hired? That has to be answered and while first impressions, eye candy, neat little tech tools and fancy words all count for something, at the end of the day, did we or can we do... Real Estate has to be answered and then proven
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