Periscope is continuing to explode as a platform! On August 2nd, 2015, Periscope surpassed 10 million Periscope accounts. Considering that they only launched on March 26th, 2015, that’s nothing short of amazing. Especially since it took two years for Facebook to hit 6 million users!
Periscope users watch 40 years’ worth of video every day. It’s totally unreal. As a Realtor®, I’d love to see you take advantage of this platform, so I’m suggesting five more ideas for Realtors® who want to use Periscope.
Before we get started, I’d like to ask a question. What would you enjoy seeing a Periscope about, as a real estate professional? Let me know in the comments, and I’ll set something up for you!
Neighborhood Updates
Do you know how many people in your neighborhood are on Periscope? Probably not, but a good way to find out is to do neighborhood updates on your farm areas. Use a hashtag related to your city or town to get attention. Talk about the real estate market, the back-to-school schedule, community events, construction projects – anything you can think of! Remember, a scope doesn’t have to be long. Just a few minutes is enough to engage and give great information.
Make a Periscope of Your Listings for Marketing
Interested in having folks see the best in your listings, rather than just hearing the input of the seller’s agent? You can’t be there an interrupt a showing, but you can give your side of the story. Use Periscope to give a walkthrough of your listing. Save the video on Katch.me, and then upload it to YouTube.
From there, it can be part of your real estate YouTube channel, and you can also imbed it in your website for the listing, or post it on Trulia or Zillow. This way, prospects see the best parts of your property, probably before they even schedule a listing with their agent.
Leverage Your Real Estate Expertise
Once you’ve got a few successful years under your belt, you’ve got something to share with others about real estate. If you been massively successful for a long time, you have even more to share. In both cases, you can leverage that knowledge into become a go-to expert on Periscope. You can choose to either speak to the public or other Realtors®. If you focus on the public, you can discuss issues like pricing, finding the best neighborhood, how to stage a home, architecture, and more. For Realtors®, host Q&As about handling common objections, or talk about some specifics of the real estate trade. Either way, becoming an expert raises your profile and credibility in the industry.
Let People Get to Know You
This strategy is something you want to do in conjunction with one of the others. Periscope is most helpful because it’s eminently believable. It’s raw, on the spot, uncut footage. Take advantage of that and let people get to know you a bit. Talk about your behind-the-scenes work, talk about funny mistakes you’ve made, or share about your family. Whatever you share, be careful about being too personal, since there are creepy people out there. However, don’t be shy about being yourself. Reality builds relationships, and relationships build business!!
Host How-To Presentations
As you share your expertise (Idea #3), consider making it more hands-on by doing a how-to presentation. Show people how to stage a single room of their house by demonstrating on your own, or a client’s home with permission. You can get an inexpensive tripod that will allow you to set up the phone to record while you move around the room. You could also share how-tos about fixing faucets, winterizing your home, or anything else you happen to be handy at.
Notice that not everything – in fact, very little – on this list was directly about selling. That’s because social media is great for building up relationships that lead to sales, not asking for sales immediately. No matter what you use Periscope for, share who you are, what you do, and a call to action for them to visit your website or sign up for your email list. That will take the relationship to the next step.
How do you use Periscope? And what are you interested in seeing a scope about? Share in the comments!
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