Sell the Way People Buy
“Selling isn’t something you do to someone. It’s
something you do for and with someone.”
Ron Willingham, Integrity Selling
As I see it. . . . . . . .
Sell the way people buy
People love to buy . . . . but they don’t want to be pressured . . . . or sold.
Interview and qualify the customer to determine . . . . . and understand their motivations . . . . their needs . . . . and their ability to buy.
Guide the customer through the transaction . . . . and demonstrate the value . . . . and the benefits of the product . . . . and or your services to the customer.
Create a win – win sales . . . . and negotiation environment.
Show a sincere interest in the customer . . . . in their needs . . . . and you will earn the right to close the sale. Ask the customer to make the decision buy . . . . and ask for the sale.
Be seen as an expert in your field by the customer. Build rapport . . . . trust . . . . and confidence with the customer . . . . and be seen as a person of integrity.
Selling is a process . . . . and closing the sale is a continuation of the sales process . . . . and is not an isolated event.
When you sell the way people buy . . . . You’ll find yourself helping your customers to make good decisions . . . . and far more of your customers will make the decision to buy from you.
©2015 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author
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