Special offer

Sell the Way People Buy

By
Education & Training with Ludwig & Associates

 

 

Sell the Way People Buy

“Selling isn’t something you do to someone. It’s

 something you do for and with someone.”

Ron Willingham, Integrity Selling

 

As I see it. . . . . . . .

Sell the way people buy

 

People love to buy . . . . but they don’t want to be pressured . . . . or sold.

 

Interview and qualify the customer to determine . . . . . and understand their motivations . . . . their needs . . . . and their ability to buy.

 

Guide the customer through the transaction . . . . and demonstrate the value . . . . and the benefits of the product . . . . and or your services to the customer.

 

Create a win – win sales . . . . and negotiation environment.

 

Show a sincere interest in the customer . . . . in their needs . . . . and you will earn the right to close the sale. Ask the customer to make the decision buy . . . . and ask for the sale.

 

Be seen as an expert in your field by the customer. Build rapport . . . . trust . . . . and confidence with the customer . . . . and be seen as a person of integrity.

 

Selling is a process . . . . and closing the sale is a continuation of the sales process . . . . and is not an isolated event.

 

When you sell the way people buy . . . . You’ll find yourself helping your customers to make good decisions  . . . . and far more of your customers will make the decision to buy from you.

 

©2015 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

 

Comments (27)

Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I showed a perfect home to some buyers this past week but they just didn't connect with it. I tried to sell them on the fact that it hit all of their wants and needs even right down to the color of the kitchen cabinets but they weren't feeling it so we moved on. That's when as a sales person you need to know when to back off and let the client decide what's right for them. 

Aug 24, 2015 01:30 AM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Lou Ludwig You are absolutely right. The secret is to know when they are ready to buy.

Bill Roberts

Aug 24, 2015 02:10 AM
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

Very true Lou! People love to buy but don't want to feel they have been sold.

Aug 24, 2015 02:22 AM
Donald Urschalitz
Lubeck Realty Group - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

Perfect Lou right on the mark. Thanks for sharing.

Aug 24, 2015 04:11 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Lou- another great Monday motivational.  You have to know what it is the buyer of your services or product is looking for, what they need help with, first and foremost.  

Aug 24, 2015 05:07 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Lou, Yes as kathy above said another exccellent motivational post. Selling needs to be a win - win everytime in my own opinion.  

Aug 24, 2015 06:32 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Good evening, Lou Ludwig Even though the day is almost over I still need a little Monday motivation post from you.  Thanks.

Aug 24, 2015 07:10 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

You are correct that selling is a process.  Here is where our listening skills must be well honed.

Aug 24, 2015 07:27 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I am asking what the buyers are thinking right as we pull into the yard in a NON-Agressive tone.

Aug 24, 2015 07:40 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Everyone likes to buy; building trust and confidence first will make the difference who the customer will buy from. Great post, Lou.

Aug 24, 2015 10:09 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

The greatest sales people learned this. Thanks for sharing!

Aug 24, 2015 10:22 AM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Excellent quote Lou, if you follow the formula success will come.

Aug 24, 2015 12:39 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

The title got my attention. I don't pressure when I'm working with clients. I help them. Guide them. Maybe that's why my clients really like me. 

Aug 24, 2015 12:52 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lou Ludwig selling is an art - you want to sell it and still people not realize it...

Yep. sell the way they want to be SOLD!

Aug 24, 2015 04:03 PM
Beau Mueller
Honolulu, HI
Real Estate Marketing Professional

Great motivational read and food for thought!

Aug 24, 2015 04:06 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

You certainly put a lot of very good information and gentle advice on how to sell in one post! Thank you!

Aug 24, 2015 05:17 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Tuesday morning Lou. Very sage advice. I was listening to that yesterday during my windshield time. There was a segment about that in the E-Myth.

Aug 24, 2015 07:33 PM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

So very true. There are so many ways that each transaction is different and it usually has a lot to do with the client and how they want to be treated. 

Sep 21, 2015 04:52 AM
Cindy Sax
Adolphsen Real Estate - Adna, WA
Broker

Great advice. Thanks for sharing! 

Jan 26, 2016 06:43 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Very nice post to start the week. 

May 08, 2016 08:30 PM