Real Estate Agents is your car leaving a good impression?

By
Services for Real Estate Pros with Morris Real Estate Marketing Group

 

Real Estate Agents, your car is an important part of your overall marketing kit. It is the first thing prospects see when you visit their homes for a listing presentation. It is what they ride in when you take them to view homes. It is what you park in their driveways during an open house.

Obviously, you want your car to look as clean and presentable as possible. 

But that is not always easy. You spend hours in your car each day – driving, making phone calls, doing paperwork, even eating. Mess and clutter can build up quickly. And, in no time at all, you have a vehicle that does not look or smell very good.

How do you keep your car looking presentable?

Here are some tips:

  • Wash it regularly. Do so even during slushy or rainy seasons when a wash does not last as long. It is worth it.
  • Keep things organized. Make sure papers, files, and other materials are not spread out all over the seat. You do not want a prospect to think you are sloppy with paperwork.
  • Do not forget the trunk. Keep signs, tools, and other materials you store in your trunk as neat and organized as possible.
  • Avoid eating in it. Food can leave unpleasant odours and spills are common.
  • Keep a garbage bag handy. Used coffee cups and wrappers can build up quickly.
  • Make it non-smoking. If you smoke in your car, you may not notice the odor. But your non-smoking clients will.

Think about it. You would not show a client a brochure that is stained or smells musty. You do not want to go to a listing presentation with a mustard stain on your pants. So make sure your car is just as presentable.

 

Takeaway Point. Ask yourself: “Does my car leave a good first impression?” If not, make some changes.

This post was originally published on: http://www.morrismarketinggroup.com/real-estate-agents-is-your-car-leaving-a-good-first-impression/ 

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Show All Comments
Rainmaker
1,143,982
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

The brand of car is not nearly as important as the cleanliness and usefulness of it. I had an agent with a 2 seat Mercedes one time. Yeah thats fun but where is my wife going to sit? So we wound up taking 2 cars to all appts. Not good especially since you lose the ability to Q&A in between showings

Aug 28, 2015 04:03 AM #1
Rainmaker
716,146
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Great post you are right it really is all about making our first impression a lasting one. Thanks for sharing I hope you have a great weekend.

Aug 28, 2015 04:24 AM #2
Rainer
41,230
Morris Real Estate Marketing Group
Morris Real Estate Marketing Group - Toronto, ON
Marketing for realtors made easy!

David Shamansky I have to agree, cleanliness and usefulness are very important when it comes to an Realtor's car. A real estate agent's car is like his/her office and it needs to be practical as well as professional. Thank you for bringing up the example of the 2 seat Mercedes, a nice but not a practical car. 

Aug 31, 2015 03:46 AM #3
Rainer
41,230
Morris Real Estate Marketing Group
Morris Real Estate Marketing Group - Toronto, ON
Marketing for realtors made easy!

Thanks for your comment  Pat Champion First impressions are very important, and hope you had a great weekend as well and a productive week ahead.

Aug 31, 2015 03:49 AM #4
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Rainer
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Morris Real Estate Marketing Group

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