Like all good things in this world, websites have an expiration date. If it’s been several years since you’ve updated your real estate website, or if you just aren’t driving much traffic, it’s probably time to follow a new strategy.
Perhaps you’ve tried before but were intimidated by the difficulty of doing it yourself and/or the high cost of hiring outside help. Fortunately, there’s tools today that make it easy (and affordable) to do everything from web design, SEO, marketing and more.
This 8-part guide will teach you everything you need to know about creating and promoting a real estate website. Each lesson should take between 30 and 120 minutes, so you can knock one out each evening, or buckle down and finish them all in a weekend.
In order to give you a literal example, I’ll be building my own real estate website throughout this course. My father, Tom Waring, owns and runs Lake Country Realty, a real estate brokerage firm on Lake Gaston in North Carolina.
My father’s existing website has several problems including poor search engine ranking, technical glitches, and a dated look and feel. Given all the problems, I have decided to trash the existing site and start with a clean slate. So basically, the process being described applies to creating a new business website.
Throughout this course, my father’s new website will serve as an example of how these various tools work. It will also illustrate choices some of the choices you need to make, such as choosing a domain, keywords and content. Your specific situation, of course, will vary depending on your business and unique market. But rest assured, this guide will give you a broad overview that anyone can apply to their real estate or small business website.
Without further ado, here are the guide's entries, on subjects ranging from choosing your domain to managing online ads and making sure your page ranks as high as possible on Google.
Day 1: How To Choose A Domain Name
Day 2: Creating an Outline for a Real Estate Site
Day 3: Building A DIY Real Estate Site Using Weebly or Building a Website with Placester
Day 4: How To Find Out What Google Search Terms Your Client’s Are Using
Day 5: How To Make Your Real Estate Site Rank Highly In Google
Day 6: How To Advertise A Real Estate Website In Google
Day 7: How To Market Your Real Estate Business On Social Media
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