Ask An Ambassador: What's Your Goal on ActiveRain?

Real Estate Agent with Keller Williams Realty

What Do You Want ActiveRain to Do For You?

When first discovering ActiveRain and then making the commitment to join the community, many people just jump right in without a goal.  Members join because it seems like such a wonderful community (and it is) and they want to be a part of it.  But aside from being a wonderful community, it would behoove new members to consider what it is they want to accomplish when they join.  It doesn't have to be so narrowly focused that they miss out on many of the other benefits of ActiveRain, but it might be wise to understand your purpose.  After all, you are a business person and anyone in business surely has concrete plans about what they want for their business and how they are going to achieve their goals.

Examples of why one might join ActiveRain:

  1. Learn: This is extremely pivotal particular if you are a new agent.  There are times when I think AR should replace NAR as the premiere choice for real estate education.   Some of the sharpest minds in real estate are members of this network.  Their years of  knowledge is invaluable.  You can't put a price on that kind of knowledge and they give it away for FREE.
  2. Networking & Referrals:  There are situations where we simply can't service everyone and you may need to refer a customer or client to another industry pro.  Our first choice would be within our own franchises across the country, but even then we start with a search of franchise agents, we would likely start right here first.  AR gives you the absolute best opportunities to get to know the philosophies and best (or worse) practices (Did I get that right Marte Cliff?) of those that you are considering as a referral source.  AR removes some of the mystery of selecting a referral source.
  3. Gaining new business:  Are you here to increase your visibility in order to gain new clients.  For the vast majority of us, that's the real goal, but not for everyone and that's ok too.  To each his own. Blogging regularly on Active Rain increasing your chances of being found on the Internet when people are doing an Internet search for services that you provide. The more you blog, learn how to blog and practice what you learn, the better your chances of increasing your exposure.  But the one TRUE way to go this and gain new business is to:
  4. Give the home buying and selling public valuable information they can use when making the decision to buy or sell a home.  I believe that's what AR had in mind when they created this beast of platform so you may as well take full advantage of it.

But first you have to discover your own purpose.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Chris Mamone 08/31/2015 04:32 AM
  2. Praful Thakkar 01/06/2016 09:06 AM
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Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Charita...I wish I could remember what my original goal was but I think it was curiosity more than anything. What I discovered was way more than I would or could have expected. 

You did a very good job pointing out some of the benefits. There are so many.


Aug 28, 2015 06:16 AM #11
Thomas F. Scanlon
Borgida & Company P. C., CPA's - Manchester, CT

Charita Cadenhead - Well done. Mostly it's about learning for me.



Aug 28, 2015 07:46 AM #12
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Charita, It's good advice and discussion that you've given for being here in the Rain. 

Aug 28, 2015 10:40 AM #13
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

One of my very favorite things about this community is not only do I find it helps me to achieve goals, it is even inspirational in setting them.

Aug 28, 2015 01:46 PM #14
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Charita Cadenhead good point. Why should one join any organization if they have nothing to gain from that.

We all know that WIIFM radio, correct?

What's In It For Me?

Decide that first and start blogging.

Aug 28, 2015 03:37 PM #15
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post and for the reminder of the reason I am on active rain.

Aug 28, 2015 09:37 PM #16
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The clue escapes many but is there all the time  ACTIVE rain. Its not for the dead!

Aug 28, 2015 11:34 PM #17
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Charita, I agree that the education here is better than NAR. Great points!

Aug 29, 2015 12:00 PM #18
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Kate I don't think that I had a goal initially.  I do remember feeling like  kid in a candy store.

Tom the learning experience puts us at a huge advantage.

Thanks Judi.

Tammy I totally get that.

And different strokes for different folks Praful.

You're welcome Gita.

ACTIVE is the key ingredient Richie.

Sharon it think it puts NAR to shame.

Aug 30, 2015 11:56 PM #19
Chris Mamone
Keller Mortgage - Tacoma, WA
Senior Loan Officer

My goals for being active on AR are to network and learn about different perspectives in the real estate world. My goal is to know a little bit about what you do and what makes your successful so that I can become successful at my job as a lender.

Aug 31, 2015 04:32 AM #20
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Charita - You have presented 4 great reasons to be active here on AR, and I am sure there are many more. You are right that we all need to know for ourselves what AR goals we have.

Aug 31, 2015 07:22 AM #21
Mery Fernandez Empire Network Realty Luxury Brokerage
Empire Network Realty INC. - Orlando, FL
The Rise of An Empire, Let's Build Yours!

Hello and congratulations on your featured blog post! Well done and hope to see you have many more featured post. 

Sep 02, 2015 01:16 AM #22
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Chris that's a very well defined and worthwhile goal.  Thanks for sharing.

Thanks Troy.  Some goals have not yet been realized, but may be soon to come.

Thanks Mary.

Sep 02, 2015 01:22 AM #23
Vick The Realtor .
Olympus Executive Realty INC. - Orlando, FL

Congrats on your featured blog, hopefully you can keep them coming, topics that are featured take blogging talent!

Sep 03, 2015 02:18 PM #24
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Thanks Vick.  I don't know about the talent part, but it sure helps to have a topic that interest people.

Sep 03, 2015 09:34 PM #25
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I didn't know this section existed in Active Rain. I started reading Active Rain because it had interesting content. Iam starting to see more possibilities.

Sep 19, 2015 09:15 AM #26
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Steffy Hristova I'm glad you found it.

Sep 20, 2015 10:17 PM #27
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Charita, wrapped up so nicely in a yellow star package! There are a myriad of reasons why I stay put on this social network, ones that get discovered along the journey. 

I find a ready and viable "connection" every morning across the country and have discovered lifelong friendships as a result. (One of the MANY plusses I had no idea existed when beginning to write my posts on ActiveRain). 

Oct 12, 2015 05:59 AM #28
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

I have often wondered if any gets business from A/R I don't hear much about it we have gotten 3 referrals throughout the 7 years but we get many more through CRS and Facebook

Oct 16, 2015 12:12 PM #29
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

In addition to getting leads, many Rainers have been featured in national and local publications as experts in their field or experts in tHeir markets and that can go a long way in promoting yourself.

In addition, it's quite impressive during listing presentations. You mentioned Facebook, it you are already getting leads on Facebook, then saring your AR expert posts to Facebook could only help to increase your FB business even more.

I think if you broaden your scope or vision as to how you can use AR, you'll see a vast difference in how you might view its benefits ergo ROI of your time. You may be getting business from AR and not even know it.

Oct 16, 2015 09:15 PM #30
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Charita Cadenhead

Serving Jefferson and Shelby Counties (Alabama)
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