Debbie Reynolds is hosting this super contest in August that I feel inclined to enter. Yes, I have been doing a few things differently this year and it's really paying off for me. In fact, this is already my best year in terms of number of closings.Maybe to some real estate professionals, it's not the quantity but the quality in terms of dollars. I disagree, because with quantity you get so much more exposure. And, I suspect that by the end of this year, I will have surpassed my total income over other years by quite a bit.
SO HOW HAVE I GOTTEN THE QUANTITY? Innovation.
1. Concentrate on getting listings in one neighborhood. This is a no-brainer and is not part of my "innovation." What I do, however, is to take down the yard sign just as soon as I have a solid buyer. It's been amazing how the "coconut wireless" gets to talking in the neighborhood:
"What happened to so-and-so, did they decide to not sell? Oh, they sold it already?"
I am now the go-to REALTOR in that neighborhood that I concentrated on. Now I need to duplicate or triplicate that success!!
2. Market myself in two states, California and Hawaii: Since I am a broker in both states, I have really played this up in my marketing not knowing if it would be a positive or a negative. Well, just this year I have been getting calls from California owners who want to sell their property in Hawaii; east coast agents who need to find properties for their clients who are expanding to both California and Hawaii; California agents who either want to purchase for themselves or for their clients. It has something to do with my knowing the differences between the local laws of these states (and they are considerable). I make it easy for them.
3. One-on-one networking face to face: Again, this may not be innovative by itself, but I am taking a relatively small area and have been making the rounds consistently in Carmel-by-the-Sea over the past few months. By doing this, I have found out who is doing what with their lives. In short order, I have gotten the opportunity to find homes for some of them, and looking for buyers for others who are considering buying or selling their businesses. I have also gotten a lot of referral opportunities through this networking campaign.
4. Blogging on Activerain, Facebook, and Google+
I have ramped this up once again in both Hawaii and in California, but mostly with a different slant. The slant is about events and beautiful places that have a world-wide name recognition. And when people "search" for them, they will find my information, photos, and ME. Why do I believe this is so important? Because the areas in which I specialize are so fabulous in their LIFESTYLE. Who wouldn't want to become part of that? And call me?
5. Localized websites to drive traffic to my brokerage websites:
This is innovative in their shear numbers and information I have out there: For example, traffic to my California CORPORATE brokerage website, www.RothwellRealty.com that highlights the Monterey Peninsula comes mainly right now from www.CarmelValleyCalifornia.com, a website I have developed over the years and which gets over 5,000+ unique visitors per month to it. One section is about wineries and wine tasting rooms in Carmel Valley Village. People call me about it all the time. I love it!
I won't even go into all the other localized websites that I have up and running that drive traffic to two other MAIN websites I have, www.HellaRothwell.com and www.HellaHawaii.com
So here you have it, my own slant on marketing in 2015, and my August contest entry of "Staying Ahead of the Crowd."
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