An increasing number of people are getting their news through social links rather than search. A recent study of the top 100 news sites by Parse.ly found that Facebook referred more traffic to those sites than Google.
From SearchEngineWatch.com:
Facebook Pulls Ahead of Google in Search Traffic
Well-written and search engine optimized content is no longer enough. Going forward, it is critical that businesses have a solid content marketing plan that includes social if they want to succeed online.
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