Want to attract readers and build your online following? Write content that entertains, informs, or inspires. Write content that offers solutions or answers a searcher's question. One of the newer buzzwords is "unique value." In this episode of Whiteboard Friday, Moz.com's Rand Fishkin explains what unique value is, and how to provide it on your blog.
For a transcript, see How to Provide Unique Value in Your Content.
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