Real estate marketing is all about providing the information.
Tell me about your area, what it is like there? Blogs and video channels are two excellent platforms to stock with posts about community events. 
And once the buyer decides this is the place to considering raising a family, retiring.
Or setting up a factory, move along happens.
The shift to now tell me about what is for sale.
Zero in on the one by one skinny of the property listings in the current inventory.
But what if the national portal whittles out with property fields more in-tune with west coast living and area considerations?
And the meat and potatoe ones that are begging for details but no space to insert it in the yes, no, maybe. Or numbers fields? Or the national scraped information portal says the property is not for sale when yes it is. Very much so.
Accurate, plentiful information is pretty handy to have in any of life's endeavors. Real estate is one arena especially where it is critical to have the whole nine yards that is crystal clear and on the money the way it is.
Local platforms for real estate information are the portals where you get the best sourced details. Like home grown food, fruit, poultry, produce, dairy and seafood products. Grown and raised close to home that tastes the best and is the most nutritious for your body.
Without the effort put into the imagery, videos, narrative and the property listings for sale information fields, the buyer online and locally have to make the trip to the real estate beehive.
Hunt down someone to squeeze out the missing details that never made the marketing. Causing a delay, frustration, and why?
Visiting the real estate agency for what was not talked about in the property propaganda put forth to show look what we have here.
To bring attention, develop the interest, create the desire and cause a little action. As every real estate agent, broker, REALTOR knows loud and clear. Action to cause a real estate closing, which leads to more listings.
And the delicious cycle to moving more property that is listed for sale results, not just for show. No closing, no pay check is a sobering reality. Real estate action is successful presentation leading to results. A SOLD sign screwed on top of the real estate sign with the pre-drilled holes.
So get it all, with fields and narrative, imagery plus video, the maps, the works to fully expose what the area of Maine, the properties I list for sale.
We generate locally driven Maine real estate portals. Lots of them set up in our own backyard. And don't rely on just the big RTZ to deliver the buzz and start the real estate conversation.
Real estate buyers ask lots of great questions too. Like they have the reporter's tall notebook with the top rings to flip the pages. When jotting down the big details to make sure to remember and high light in the five "W"'s. 
What are the property taxes? When was the last time there was a price reduction?
How long have the current owners had the property?
How long has the property been listed?
Why are the real estate seller's wanting to find a buyer for the property so they can move on and let go?
What is the least the buyer has to come up with today to buy this property?
What are the owner financing numbers and terms for the a seller carried transaction?
What is not just the property acreage or the road/street frontage but how deep/ And in the case of lots of rural Maine properties we list to sell, what is the ration of open to wooded acreage and tell me about the waterfront elements. Whether a stream, pond, lake or view of anything wet that enhances the location.
So as real estate agents, brokers in Maine, we get pummeled with questions about the area and the property listings.
But way way less if you put the details in the presentation upfront. Which takes a lot more time but saves boatloads of it in the long run for everyone involved in the real estate dog and pony round and round.
I'm Maine REALTOR Andrew Mooers, ME Broker
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