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"If I Can't List for $X....I won't List the house," Said the Seller

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

  Many Sellers...or "would be  Sellers" have a price in mind or profit that they have planned from the sale of  their home...that is human nature.    Sometimes that pricNoe is accurate....and other times...the Market says "no" to that price.  What is the reason for "NO"...? 

     It may be the location...too far from this or too close to that and other homes in the area that have sold for more money have a more desirable location.

     Home features It may be the updated features...other homes in the area have an updated kitchen, a finished lower level, an additional garage space that Buyers want and are willing to pay a price to have in their choice of a home. 

       It could be the condition...a newer roof, new windows, well landscaped yard...a combination of these things that are valued by the Buyers.

     How does a Seller compensate for what some homes have that their property does not have ?  

      In some cases....the location or garage spaces cannot ne changed....In others....there is an investment required in updates ...updates to kitchens and baths can be costly.  Finishing a lower level with dropped ceiling, flooring, the addition of a bath, wet bar...is also a considerable expense that many Sellers may not be willing to make.

     "Good Bones"....Realtor-eze for being structurally Skeletonsound...are important. This strong foundation is the beginning of solid price...and the features and their value to the Buyer will determine the price that the market will pay.

       If a Seller is unwillilng or unable to add the features, do the remodeling, finish the lower level...there is but one answer....all that can change is the price. 

      Sellers can decide not to list....or to take a home off the market if the market has said "No" to the price.  What will that do ?  If moving is the goal...a different location, upsizing or downsizing and nothing changes in the house...how will that change the "Mind of the market ?"  It will not.  The forecast at some point...is that interest rates will go up...that says that more money will be required for buying the house...narrowing the pool of available buyers.  If  competing homes continue to update features...If newer homes go on the market....the Sellers property will not "catch up" to the desired price.

    NEW Price   The choices are to sell at the price the market indicates

as acceptable...OR invest in the updates....OR....remove the house from the market. The last choice is to combine some updates that may be less expensive with a compromise in the price.....i.e.  reface cabinets, replace hardware and countertops rather than replace all cabinetry and take down a wall.    There are always choices...choices that may involve compromise ...and it is because...the market decides.

       If you or anyone you know is ready to consider selling your home and wants a realistic picture of what the market indicates is a sale price, call the Hansons.  We will give you an inside/out analysis of what the market is willing to pay and what you may wish to do get your house ready  to be the one buyers will choose to call home in southeastern Wisconsin.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

What can I do to make it worth more... the idea of adding $10,000 to get back $100,000. Ease back on those left handed cigarettes Mr Seller. The higher the price the thinner the buyers has to be considered... especially in lean, mean tight is right small rural markets.

Sep 01, 2015 08:53 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I hope home sellers will read this post. I agree the seller has 3 choices as you suggested.

Sep 01, 2015 08:57 PM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Great points made: Thanks:

There are always choices...choices that may involve compromise ...and it is because...the market decides.

Sep 01, 2015 09:02 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Excellent points Sally and David.  No one cares what the seller wants for the home.  What matters is what a buyer is willing to pay for the home.

Sep 01, 2015 09:06 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Great comments...and thoughtful insight everyone ...!  Time demands are on our volunteer work today....and getting our "real work" done simultaneously....We thank you all for your comments.

Sep 01, 2015 10:15 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Sally & David, you have made a great point that most of a face far to often. Sellers with unrealistic expectations. Trying to educate them about the reality of how to sell a house is our task. Sometimes we are successful and sometimes they will not listen. Thanks for a great post.

Sep 01, 2015 10:25 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It never fails. The elephant in the room, which is the MARKET VALUE is ignored. My recent seller and their support group when on and on at how much they could get for the listing. Then, they have the nerve to tell me if it doesn't sell for xxx amount, it is my fault. MY RESPONSE: If the property doesn't sell, the problem lies elsewhere not with me... Post Script: It sold for market! Not emotions

Sep 02, 2015 12:28 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

As agents, we can have the best marketing strategy for selling a home but if it's over priced it will not sell. I've lost out on a few listings lately because I would not list the home for the price the sellers wanted to get. There wasn't a single comp in the area to justify their asking price. 

Sep 02, 2015 12:31 AM
Richard Arnold
Keller Williams Realty East Valley - Tempe, AZ
Realtor - Tempe, Chandler, Mesa, Gilbert, Phoenix

What is the Seller's Plan?  Is selling the property part of a grand plan to move on with their life (A) ~ or ~ (B) it it a whimy/scheme to rake in some $$$ and feel like a tycoon?

Sep 02, 2015 01:28 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Now that's what I call telling it like it is,

Sep 02, 2015 02:50 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Hard thing to do, but the emotion needs to be completely erased from the home sale process, Sally K. & David L. Hanson.  It's about the value that the house actually has and can be supported.  Nothing else.  That said, selling a home was one of the hardest things I ever did.  That darn emotional quotient ...

Gene 

Sep 02, 2015 03:04 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Call the Hanson's for straight talk and getting your home SOLD in WI. Spot on, in fact I just wrote a post about this very subject. If sellers aren't realistic with what the market will bear it's time to help a seller that is realistic. I list to sell homes not list to list....and then expire.

Sep 02, 2015 03:05 AM
Roy Kelley
Retired - Gaithersburg, MD

Smart home sellers will select you as their listing agent for the best advice and the best results.

Sep 02, 2015 06:39 AM
Mery Fernandez Empire Network Realty Luxury Brokerage
Empire Network Realty INC. - Orlando, FL
The Rise of An Empire, Let's Build Yours!

Hello and congratulations on your featured blog post! Well done and hope to see you have many more featured post. 

Sep 03, 2015 12:46 AM
Christine Faeth
The Faeth Team - Ann Arbor, MI
"Helping You Make the Right Move"

Great suggestions in this post!

Sep 03, 2015 01:40 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

OK, I like to blame it on -- "Mr. Market is just not going to like this number!"

Sep 04, 2015 08:47 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Sally K. & David L. Hanson "Sellers can decide not to list....or to take a home off the market if the market has said "No" to the price.  What will that do ?  If moving is the goal...a different location, upsizing or downsizing and nothing changes in the house...how will that change the "Mind of the market ?"  It will not."

Right on target - and - re-blog!

Sep 15, 2016 12:46 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Anytime a seller says to me "I have to list at x price or I have to get y price or I have to net z price," I know I have to think long and hard whether it's a listing worth taking.

Sep 15, 2016 03:17 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Now this is a oldie, but goodie!  Nice re-blog by Tony and Suzanne Marriott, Associate Brokers 

I've had buyers who were so fixated on a price they wanted to pay -- which is the other side of that "coin" -- that they killed their deal.  Pity.  

A buyer wanted to put a $2,000 earnest money, because that's the earnest money she accepted when she sold her property.  HA!  The seller's countered on her offer with a $5,000 EMD!

Sep 15, 2016 06:12 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Sally K. & David L. Hanson - This is the hardest part of our job.  Sellers want as muchas they can get and are sometimes blinded by unrealistic pricing.  If an agent says "sure, I can get that for you!" that is all a seller wants to hear. In most cases the price has to be reduced down to what the market will bare. 

Sep 15, 2016 10:03 AM