It's Hard to Hit a Moving Target - 6 Ways to Be a Better Hunter

Real Estate Broker/Owner with Zion Realty

Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. It's not just exclusive to the animal kingdom either. Humans that hunt for their food also need to know the intricacies of their prey. Where do they gather? When do they feed? What time of day can they be most seen? 

Regardless of the hunting style, it's universally known that a moving target is much harder to hit than one standing still. A second accepted truth about hunting is that not every attempt is successful.  Even the most skilled sportsman can be out-maneuvered and out-witted by a perceptive and shifty herd. In the wild, predators or humans can't go too long without a successful hunt or else they'll starve. It's the same in the business world. We can only afford to miss so many targets before we start to experience the negative consequences.

So as business professionals how do we become better hunters? How do we track down our target audiences and shoot our marketing arrows with enough accuracy to hit as many targets as possible? Here's Five ways to be a better hunter:


1. Be Patient








How many National Geographic television programs have you watched that show a predator crouched down in the grass lying in wait for their prey to come closer? Deer hunters can sit up in their tree stands for days before setting their sights on even one passing Buck. In the business world hunting for clients takes time. Whether you sit in your hiding place with your wild animal call hoping the herd comes to you, or whether you arm yourself with a good compass and go chasing after them. Either way requires patience. There are multiple trails to take and many different calls to sound before you will run in to what you were chasing. Good hunters know to remain vigilant and patient.


2. Determine your target









Have you even narrowed down what you're trying to pursue? What exactly are you hunting for? You can't have a successful hunt without determining precisely what you're going after. If the target audience for your business is an age group of young teenagers then why would you market and advertise yourself in a golf course pro-shop? That's not where teenagers will be. They'll never get your message. You should be advertising in malls, movie theaters, ice cream shops, and other places where your teenage demographic spends their time. But if you're not even sure what you're hunting for then you'll never know how to capture your intended target. 


3. Use the proper equipment










It's almost impossible to catch a fish without a pole, lure, bait, or a net. Sure it can be done, but the success rate is minimal at best and it would take way more time and effort than it's worth. Do you have the proper tools and hunting equipment? A rapidly growing number of individuals are exclusively using mobile technology. Have you tailored your business to match the shifting winds or commerce? Can you meet your audience where they're at which is mostly on-line? Are you using Smart Phones, Tablets, and E-business to your advantage? Are you one of the few hold outs that have refused to jump in to the social media pool? Well you better start swimming fast because the herd is leaving you behind. If you don't have the right equipment you risk coming back from your hunting trip empty handed. 


4. Stay one step ahead of the Pack










Any good hunter knows the migrating patterns of their prey. They've spent years studying their habits and tendencies. They know when they'll be in certain areas and how long they'll be there. To ensure a successful hunt they'll arrive at their target's destination ahead of time, hunker down, and spring in to action when the herd appears. Do you stay one step ahead of your potential clients? Do you know when winter visitors come in to town? Are you aware of the spending habits of your audience? As business professionals we have to constantly stay one step ahead and anticipate our clients next move so we can be ready to capture their attention when they're in front of us. 


5. Get that Moving Target to Stand Still











If a moving target is harder to hit then how do we get them to stay put long enough to deliver our message? The best way to get your potential business to stand still is to personally engage them. Animals run away when they hear a hunter because they know they're in danger. Does potential business run away from you because they don't want to be trapped in a conversation they know is going to lead to a sales pitch? Or do you carefully approach your audience with hand extended as if to let them know it's ok to approach you? Just like sitting out in the woods with a handful of acorns, a curious squirrel will eventually wander up to you. Getting to know your potential clients in a more engaging and personal way will help draw them in to you. Individuals are much more inclined to stay put and remain engaged in a conversation with you if they feel safe and comfortable. 


6. Ensure the Hunt is Ethical







No one likes poachers! They leave a bad mark on those who play by the rules, get all the proper licenses and tags, and hunt in the correct, designated areas. If you've been in business long enough you've come across others who don't feel it's necessary to abide by the warning signs that are posted. The only thing we can do is report poachers to the proper authorities. However, we can do a great service to our individual industries by holding ourselves to a higher standard. We can uphold and recognize those who follow business guidelines set forth by the governing bodies. There is enough food to go around for everyone to have their fill. Nothing positive can come from unethical hunting practices. 


Hunting in the business world takes, practice, skill, and determination. You won't always have a successful hunt. However, there will also be times when you run out of ammunition because the size of your haul was so plentiful. In either case, we should always strive to straighten our aim and sharpen our arrows to become the best business hunters we can be. 


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. TENNESSEE HOME TEAM 09/03/2015 12:52 AM
  2. Tony and Suzanne Marriott, Associate Brokers 09/25/2016 09:47 PM
  3. Carol Williams 09/29/2016 05:00 AM
Real Estate Sales and Marketing
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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Nicole...the leader of her pack....Thank you

Sep 03, 2015 12:30 AM #32
Mery Fernandez Empire Network Realty Luxury Brokerage
Empire Network Realty INC. - Orlando, FL
The Rise of An Empire, Let's Build Yours!

Hello and congratulations on your featured blog post! Well done and hope to see you have many more featured post. 

Sep 03, 2015 12:44 AM #33
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Nicole, While I personally do not like the hunting analogy … I do understand it. Definitely a feature-worthy post. Congrats!

Sep 03, 2015 03:12 AM #34
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Nicole Doty - Gilbert Real Estate Expert 

Excellent post it is indeed feature worthy. Have a great week. 

Sep 03, 2015 04:31 AM #35
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Nicole, Congarts on the feature and your blog makes several excellent points. No one likes a poacher business or hunting. 

Sep 03, 2015 05:24 AM #36
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Wonderful post Nicole!  Your metaphors are right on with the topic! 

Hopefully the hunter wins in the end.  And with the right hunter, the hunted wins too.

Sep 03, 2015 07:30 PM #37
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Without a doubt, you are one of the best writers "in the Rain" always make such interest analogies and provide excellent information.  

Sep 03, 2015 11:03 PM #38
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Those are some great weapons to have in your sales arsenal to ensure success Nicole. Well done and congrats on the feature, most deserved!

Sep 03, 2015 11:25 PM #39
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty

Richie - I try to be!

Mery - Thank you Mery, I hope so too.

Kathleen - I understand and I appreciate you. I know not everyone likes hunting but thank you for your honest and kind thoughts. 

Alan - Good morning Alan. Thanks so much!


Sep 04, 2015 12:35 AM #40
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty

Jay - In the business world of course. 

Roger - You are too kind! Thank you!

Wanda - We have to have an array of them because different targets require different tools. 

Sep 04, 2015 12:37 AM #41
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I loved reading this Nicole and it had so much relevance to real estate. I must say that after 35 years in the business it doesn't feel like a hunt anymore. I know I will get my fair share and probably more.

Sep 04, 2015 03:31 AM #42
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well deserved Feature!  Awesome analogy Nicole!  Great tips for running and marketing a business!

Sep 04, 2015 05:54 AM #43
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty

Debbie - I can't wait until I reach that point!

Sharon - I appreciate that so much coming from you Sharon!

Sep 04, 2015 08:28 AM #44
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Nicole Doty - Gilbert Real Estate Expert "No one likes poachers! They leave a bad mark on those who play by the rules, get all the proper licenses and tags, and hunt in the correct, designated areas. If you've been in business long enough you've come across others who don't feel it's necessary to abide by the warning signs that are posted. "

Right on target - and - re-blog!

Sep 25, 2016 09:47 PM #45
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Nicole Doty - Gilbert Real Estate Expert the key is to know your target and lure them to you with the right bait.... market to your target audience....

Sep 25, 2016 10:03 PM #46
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Nicole Doty - Gilbert Real Estate Expert ,

WOW!! What a feature worthy post! I'm so glad that Tony and Suzanne Marriott, Associate Brokers reblogged this..I missed it and it's excellent! Great analogy ..your tips on running an business are spot on!

Sep 25, 2016 10:04 PM #47
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Good morning, Nicole.  I missed this when you first published but saw it on the reblog from Tony and Suzanne Marriott, Associate Brokers .   You hit the bulls-eye on this post.  Have a great week!

Sep 25, 2016 10:44 PM #48
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I commented the first time around and wanted to come back again after the reblog and say I enjoyed it all over again!

Sep 25, 2016 11:51 PM #49
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Congratulations on a well deserved feature.   I was reading all the first 5 and trying to relate them to real estate and then I read #6

Sep 26, 2016 12:08 AM #50
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Nicole Doty - Gilbert Real Estate Expert Love your title.  My hubby has been getting ready for Pennsylvania archery season on Saturday, October 1, 2016 for last few weeks.  This will be one of the few times Dave gets up before the sun rises. 

Sep 28, 2016 11:53 PM #51
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