Am I Engaging My Readers?

Real Estate Agent with Liberty Homes RS-#62825


What do I think makes a great real estate blog?  Obviously, the content has to be very interesting and the title grasps the reader from the get go.  There are many topics to write about and though many may disagree, MANY of these topics are Real Estate related.




morning sunREAL ESTATE INDUSTRY INFORMATION:    EVERY STATE has its own real estate laws and contracts.  No matter if writing about the latest laws,  markets for single family, condo or townhouses in any given neighborhood on Oahu, I will write as if I am walking alongside the reader and ‘talking through my writing’----- as if conversing with that person face to face. In this way it gives a personal touch to the information I am giving the consumer. A market report can have some pop if a couple of pictures of the complex, neighborhood or even a gazebo at the neighborhood entrance to a community.  Giving information on the real estate transaction process or even a VA Loan Transaction Process can be exciting if I deliver the information with excitement. I love what I do and it shows. Again, words are only words unless I put those words into life!


Morning SunLOCAL AREA and NEIGHBORHOODS:  I believe I am the “local expert”. I know my area, the neighborhoods and my island of Oahu (Honolulu County). I grew up in the Mililani Community and can tell you the HISTORY OF OUR MARKET throughout the years from the time my parents bought their first home in 1971 (which by the way, my mom of 87 yrs. still lives in!) Being a long time resident of the area gives me the extra expertise on our local area and neighborhoods of Mililani. I can also let you know how many shopping centers and strip malls are in our area and that Mililani has 7 Centers; 5 of which have pools.  If my client asks about the theaters, Walmart, City Mill and all the wonderful restaurants, THIS Local Area Expert can give you the scoop!


PERSONAL POSTS:   Writing about myself does not mean I only let the public know about what I will do for them. Some clients want to know about the person they are thinking about working with! I write about my family, experiences, trials and tribulations and showing a bit of me and who I am throughout my writing.  I love to write about some of the history on Oahu and even the colorful and exotic areas here. Letting the consumer have a peek of who I am may most likely be the determining factor that tells them to pick up the phone and call this “person behind those written words”! 


Yes, REAL ESTATE IS buying and selling property.


It’s also about education with the most recent laws and updated contracts.


It’s about my community and …….


The person behind these written words.


I really try and engage my reader……DO YOU?


Posted by



Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.


 © 2007-2015 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

All rights reserved.





Comments (15)

Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Celeste "SALLY" Cheeseman The topics and words we choose tell a story about who we are as Realtors, our interests, knowledge of the market and area and a bit about our personality. 

Sep 01, 2015 07:13 AM
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Exactly Sharon! Unless the client has no personality....then most likely they really don't care about their REALTOR :)

Sep 01, 2015 07:16 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Sally, yes I do try to engage the reader.  I like letting people see who is behind the words ...and get to know me a little before we actually meet.

Sep 01, 2015 09:37 AM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Sally I agree -  most  readers want a glimpse of who we are and what kind of person are we. You shine through on your posts!  And you know your community!

Sep 01, 2015 09:55 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good Tuesday evening Sally. I do my best to engage my readers by letting folks understand the author behind the words.

Sep 01, 2015 10:14 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

It doesn't hurt to throw in a few pleasant photos like that natural bridge to take the mind to another level as well.

Sep 01, 2015 11:16 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Celeste - Engaging your reader is critical to gaining their interest and hopefully pulling them in as a potential client. I think you are spot on about what we should be writing about in our posts.

Sep 01, 2015 03:28 PM
Amanda Loren
Buy-Assignment-Service - Westchester, CA

I cherish what I prepare and it appears. Once more, words are just words except I put those disagreements into lifetime Buy-Assignment-Service! Expounding on myself does not mean I just let people in general think about what I will improve the situation them.

Sep 07, 2017 11:48 PM
Harold Lewis
Online Essay Writers UK - New York, NY

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Dec 28, 2017 11:31 PM
devid jons
devid digital - Angoon, AK

Staying ahead of the marketing techniques using the most effective marketing management is the basic requirement for the Real Estate Marketing field is Real estate brochure

This is no different from any other niche, though. The flats, apartments, bungalows, or any other property is advertised before it is constructed to attract buyers. 

Needless to say, cut-throat competition exists around us. We can say that selling a property relies on how it is marketed with Social media stories & Channel art, the choice of the target audience, and the platforms to advertise. PhotoADKing will help you to make stunning marketing material.

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