Regardless of the current market conditions, as a listing agent the goal should be to make your listing stand out. This will distinguish you from your competition and also help you generate buyer leads.
There are a number of “outside-the-box” marketing ideas to use in order to get your listing to stand out in a crowded market or otherwise. But you don’t have to be a creative genius to benefit from some of these techniques.
Let’s jump in and take a look at 5 creative ways you might want to consider to advertise your listings!
Hire a Creative Photographer
We all know that the pictures we submit to the local MLS for each listing are one of the most important factors in how many people will contact you about a particular listing.
Most buyers today start their search online, and the pictures that major sites pull from the MLS can either make or break a listing.
Since there is no avoiding the importance of the pictures, why not hire a creative photographer to make your pictures truly unique and interesting?
Anyone can walk through a house and snap a bunch of pictures with a smart phone. But having someone creative take some more inspired photos of your listing will represent it in a totally different light.
Another way that you can differentiate your listing creatively is to put together a video walk-through to be displayed on your personal site or your broker’s site.
Just about every listing these days has a couple dozen pictures submitted with it, but video adds a whole other dimension for prospective buyers to really get to see the benefits of a property.
You can easily throw together a video by filming yourself walking through the house, or you can hire a creative professional to really make an outstanding video.
Master Facebook Ads
This is my favorite approach! Keeping with the idea of local targeting, you can do exactly that with Facebook ads for any post about a particular listing.
Whether you are using your personal account, a business page your created for your listings, or your broker’s account, you can run ads targeted at the ideal location and demographic for a particular listing.
This is very powerful stuff, and usually the pricing is quite reasonable.
Partner with Local Websites
If there is a local website covering different aspects of your community, make sure that you are first in line to partner with them on promoting local real estate.
Locally focused websites are growing in popularity and offer the benefit of advertising directly to a very local audience. They also tend to be much more cost-effective than buying zip codes from national websites.
If a website about your local community does not exist yet, maybe it’s a good idea to start one!
Start an Email Newsletter
Starting an email newsletter is actually a two-fold approach to creative advertising.
You will be building an audience of people who know, like, and trust your opinion on various listings. And at the same time, you will also be building a platform to advertise your own listings.
If you don’t already have an email newsletter in place, you can use software like MailChimp to get started 100% free of charge!
Real estate advertising is all about finding creative ways to reach people who would likely be interested in learning more about specific listings at a reasonable price point. Thinking just slightly outside of the standard advertising box is a great way to lower your costs and increase your conversions.
What creative advertising ideas are you going to test out this month? We train our agents on how to implement these ideas for Free! Thinking of taking your Real Estate Business to the next level? Contact me @ Rhonda.Hayes@Carringtonres.com