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My 23rd Realtor Newsletter - August 2015

By
Home Builder with The Flooring Girl

Yes, I'm almost at the 2 year mark for my realtor newsletter. Here is the August edition.  The formatting isn't coming out quite correct on here, but hopefully you get the idea.

 

 

From: The Flooring Girl
Subject: 10 Tips for Selecting hardwood floors
   

 

The Flooring Girl
The Flooring Girl Newsletter
We bring the store to your door  Aug 2015
In This Issue
Going the "Good to Great" route...follow the advice of the hedgehog
3 big tips for new homeowners planning to renovate
What is Pergo flooring?
If you have hardwood under your carpet, is it better to refinish or recarpet?
Going the "Good to Great" route...follow the advice of the hedgehog. 

This is a great article from Ron and Alexandra Seigel, Luxury Real estate marketing specialists.  Once again, they speak about the importance of developing a niche and how this can differentiate as well as insulate your business.

Going the "Good to great" route...follow the advice of the hedgehog




Google yourself!

What comes up on the search engines for you?  You should know this because most prospective clients will do this before they even call you.

Sometimes they won't call you based on what they read...or based on not finding much about you.

Google your competition as well.  What can you learn from that.  Maybe some of your competitors or colleagues are doing something right that you can search and reapply for your business.




10 Top Time Saving Tech tips - TED Talk
Now that's almost a tongue twister. 

Okay, this guys is amazing.  I don't know how he packs in so many great time saving tips in such a short period of time.

Watch it.  And, maybe watch it a 2nd time.  It goes by fast.

Will save you time on your computer, the internet and your cell phone.  Amazing.

Dave Pogue - 10 top time saving tech tips



Social Media Tips:

Engagment
Regardless of which social media platform you choose, the key to success is engagement. 

Try to avoid posting boring and mundane items.  Instead, post interesting updates - ones that will encourage others to comment.  This could be as simple as asking a question.

And, very importantly, comment on other people's posts.  This will get you the most attention and appreciation.  So many ignore this simple approach.  It's just like when you are a networking event - you need to listen and ask questions...not just talk about yourself.  Use the same offline principles online.
 

Have a wonderful holiday!
 
Quick Links...
 
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Dear Debbie,

Happy Labor Day!  Here's to a great fall! 
I can't believe summer is almost over. I'm going to savor every minute of it.  I love fall, too...it's the season after that I'm not crazy about.

Flooring tips are below; marketing tips on the left.
 

10 Tips for Selecting hardwood floors

     

 

Hardwood flooring can add beauty and warmth to your Westchester home.  It can also be a large and a long term investment.  This choice can impact the style (as well as value) of your home, and you'll be living with it for years to come.  It's ideal to thoroughly research the type of wood and the hardwood flooring contractor you'll use.  Sometimes, making the choice can feel overwhelming, especially when one ventures into a hardwood flooring store.  This hardwood flooring guide can help you think through the choices.

 

1.  Understand your sub-floor BEFORE you start
  • Do you have a plywood sub-floor or concrete?  You should know your options and limitations before you start as this can have a big impact on the form of wood you choose/type of construction (e.g. solid hardwood flooring vs engineered) and your budget.
 

Read the full article here - 10 Tips on Selecting hardwood floors.

 

 
 Which is better for hardwood floors - oil or water based poly?

 

 

At Floor Coverings International, we offer both options, but I strongly recommend oil based polyurethane over water based because:

1. It looks better

2. It lasts longer

3. It costs less.

So, it seems like a no brainer, right? Well, usually it is a simple decision, but there certainly are some exceptions and different customers have different needs.

 

So, let's explore this a bit further.

Read the full article here - Oil based vs water borne poly.

 

 7 Carpet trends for 2015 

Carpet color and style can help personalize your space as well as add comfort and warmth. Carpet can either provide a neutral palette background, or become a focal point for the room (especially if it's an area rug).   So, here are the carpet trends I'm seeing for 2015.

 

1.  Neutral colors, especially grays and taupes

Grays & Taupes are the new neutrals. One of the things that is so interesting about these colors is that they can stand on their own, or create the canvas for pops of color in the rest of the room (e.g. paint, pillows, window treatments).


Read the full article here - 7 Carpet trends for 2015

 

 
 
If you have any clients who need new flooring, just tell them to call (or google) The Flooring Girl.
 
Sincerely,
 

Debbie Gartner,The Flooring Girl
Owner of Floor Coverings International
914-937-2950

41 N Lawn Ave
Elmsford, NY 10523

Winner of Angie's List Super Service Award
5 years in a row and awarded Best of Houzz 2014.

The Flooring Girl

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This email was sent to debbie@theflooringgirl.com by debbie@theflooringgirl.com |  

The Flooring Girl | 41 N Lawn Ave, Ste 2 | Elmsford | NY | 10523

 

 

Comments (17)
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Ella Reape, Realtor 603-821-1140 ~ Selling Homes Throughout Southern New Hampshire
Keller Williams Realty Nashua NH - Nashua, NH
Luxury Homes Division, Keller Williams

Hi Debbie,  great Newsletter very informative.

Hope it brings you lots of new clients.

Sep 02, 2015 09:59 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Ella - Thanks so much.

Sep 02, 2015 10:04 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Two years already, hard to believe.  Always such great information in your newsletters Debbie.

Sep 02, 2015 10:14 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good Thursday morning Debbie Gartner -

First of all congrats on your anniversary. Secondly excellent information showing off your flooring experience and knowledge.

Sep 02, 2015 11:09 PM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Debbie Gartner Always helpful information contained in your newsletters. While we cannot hope to be the expert that you are on this subject, we know who we can refer these sorts of questions to in the future!

Sep 02, 2015 11:21 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Debbie, you have a great newsletter. I love how you partnered with Alexandra and Ron with the Hedgehog post.

Sep 03, 2015 12:27 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

You know what I love about these the most? They are straight forward, simple, and highly educational. No fluff. Too many newsletters and email marketing campaigns have so much clutter I click off of it before I even see who or what it is. Not this newsletter. 

Sep 03, 2015 12:48 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debbie - I always learn from you and your marketing ideas.  I got an ah ha moment from this.  A newsletter to my restaurant niche.  What do you think?

Sep 03, 2015 12:51 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Roger - Thank you so much.  yes, I can't believe it's almost 2 years.

John  - Thanks a bunch.

Sandy & Norm - Absolutely!

Sep 03, 2015 05:28 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Debbie your Newsletters are always excellent.  They are like a Master Course in Flooring :)

Sep 03, 2015 07:22 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

sub floor sub floor sub floor....too many people worry only about what they can see and forget the importance of what is underneath.

Sep 03, 2015 11:13 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I like it Debbie. It is clean and not too much information. The colors make it pop.

Sep 04, 2015 02:57 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Very nice newsletter, Debbie. It would get my attention.

Sep 04, 2015 03:54 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

George - thx.  That's a sweet compliment.

Sally - So true.  It's so important.

Sep 04, 2015 04:07 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Debbie - Thx.  I'm so glad to hear that.

Pamela - That is great to hear.

Sep 04, 2015 04:07 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Hi Debbie,

Excellent newsletter.  So many great tips.  Thanks for sharing!

Sep 08, 2015 01:46 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Wayne & Jean - Thx so much.  I'm so glad it's helpful for realtors.

Sep 08, 2015 03:34 AM
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My name is Debbie Gartner, and I'm known as The Flooring Girl. I blog about flooring - hardwood, refinishing, and carpet as well as painting and home decor. I'm also the Owner of Dynamo Marketers. I'm a blog stylist and coach.

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