Selling Your Home in Santa Barbara, California

By
Real Estate Agent with Santa Barbara Real Estate 00898298

Painting by local Santa Barbara artist Chris Potter "Hammonds Beach"

Getting the Best Price and Terms for the Sale of your Home!

Selling your home in Santa Barbara  and getting the maximum value for it,  requires more than simply putting your property on the Multiple Listing Service,  an ad in the paper,  a For Sale sign in the yard, some Open Houses,  and waiting for an email or the phone to ring. To get top dollar for your home in today’s real estate market you need a razor sharp focus on neighborhood values and a marketing plan that will achieve your goals. First off, it's critical that you price your home properly. The closer you price your property to the threshold of what it eventually sells for will get you the highest price, best terms, and in a time frame that works for both you and your buyer.

The Santa Barbara real estate market is very competitive. Putting your home on the market at any price rarely works.  Buyers are very sophisticated.  If your home has been on the market previously the Multiple Listing Service now offers what’s called “cumulative days on the market” so buyers and agents know the property is not a “New Listing.”  Some homes here in Santa Barbara have been on the market for years.  Many buyers wonder if these homes are realistically “ for sale,” or if there might be issues with the property.  Homes that are priced properly sell for more money and in shorter time frame statistics show.

The two things that are critical when selling are price and exposure.  If you price your home to sell we can offer you the best exposure possible. Along with Sotheby’s International Realty we have a greater ability to reach out to buyers locally, nationally, and internationally then our competitors.  If approximately 60 to 70% percent of the homes here sell to buyers within Santa Barbara what are you doing to reach out to the other 30 to40%?  That’s a large margin. To get the best price you need maximum exposure including incredible photography and video.  Aerial imagery can also be critical for marketing some properties. Marketing is not what it was just a few years ago.  To get the best results you have to go the whole distance.

We can customize a marketing plan for you that will encompass the latest marketing strategies to get you the best price and terms for the sale of your home. We are present for all showings, and we always follow up on all the key areas to make sure nothing is left to chance.

 

Posted by

Mark Danforth Lomas

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