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How to Get Your Real Estate Clients to Like You

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Real Estate Technology with Zurple

How to Get Your Real Estate Clients to Like You

Obviously, you want your clients to like you. Having a positive relationship makes interactions with clients much more enjoyable and productive. Furthermore, having a friendly relationship makes it easier to address and resolve any issues that pop up along the way in a mutually agreeable manner.

There are a few behavioral tricks you can practice that will help you become the agent that everyone likes, remembers and recommends to others.

3 Tips on How to Be Liked and Remembered by Your Real Estate Clients:

  1. Ask Questions:

    Asking your clients questions about their family, personal interests and life goals is a wonderful way to get them to know better - and to get them to like you. Why? Because people love to talk about themselves! 

    If you're asking questions and getting people to talk what’s important to them, they'll leave the conversation thinking you're a highly likeable person. Dig deep with your questions: you want to know as much as you can about your client’s personal and business situation so you can assist them in the best way possible and you can find some commonalities for more bonding.    

  2. Give Sincere Compliments:

    People long for a heart-felt compliment and words of praise. Both of these are different than empty flattery, which most people pick up on easily and it makes them weary. Admire your client’s house; compliment them on all of the wonderful features it has and all the upgrades they’ve made. Your clients want to be recognized for their efforts and accomplishments – be that person who makes them feel appreciated.

  3. Practice Active Listening:

    Arguably the most important skill to master - active listening revolves around demonstrating your listening skills by repeating segments of what an individual has said to you. It makes the other individual feel as though you really are paying attention.

    People also love to hear their own words echoed back at them as it boosts their egos a bit. Get additional brownie points by retaining information your clients shared with you and bring it up next time you see each other (e.g. How was your son’s birthday party last weekend?)

Above all, be genuinely interested in your clients and show your appreciation for them choosing you as their agent. You want others talk about great you are so you don’t have to.

What is your advice on connecting with clients in a meaningful way? Share in the comments below.


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Show All Comments Sort:
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

#3 is my favorite

Sep 08, 2015 06:18 AM
Irina Jordan
Zurple - San Diego, CA

Ron Aguilar - glad you find this info helpful :).

Sep 08, 2015 06:19 AM
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

Real Estate is not a dating service...  

If you are competent, put the clients interest about your own and practice honesty, they will love you even without the compliments.

Eve

Sep 08, 2015 06:28 AM
Irina Jordan
Zurple - San Diego, CA

Mike & Eve Alexander  - good point. Compliments don't hurt either :).

Sep 08, 2015 06:31 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

I am especially in agreement about number 3. Listening is so important in this business. Think followed by questions. 

Sep 08, 2015 07:03 AM
Mary Hutchison, SRES, ABR
Weichert Realtors, Welch and Company - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is so true!  I love getting to know my clients, especially if we have  a lot in common. Some of my best friends started off as clients!  Those agents that talk about themselves a lot...come across as self absorbed.

Sep 08, 2015 08:04 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

I'm always myself, and it works really well. I don't politically correct, I don't kiss up, I'm just me. I'm a tad cooky and goofy at times, but it helps to break ice and build relationships, so long as you don't go overboard lol.

Sep 08, 2015 08:06 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Three good points.  Listening is very important.  Good questions can help them to think about issues they may not have considered.

Sep 08, 2015 08:52 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

That's what I want...clients like me. Those who know what they want and demand good service. Good post and suggestions. Listening is key, I also like the give sincere compliments. 

Sep 08, 2015 10:42 AM
Bob McTague
RealtyUSA - Syracuse, NY
Syracuse New York Real Estate

Great article!

Sep 08, 2015 11:46 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I try my best to treat others as I want to be treated.  In so doing, we find points of interest and within a short time we are no longer client/agent but friends.  My goal is to be their Friendly Realtor FOR LIFE!   Point #3 is a very important trait to work on so that others feel the genuine friendship is reciprocated.

Sep 08, 2015 11:59 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Irina, listening is essential in our business.  People love it when you listen and demonstrate that you've received the intended message. Diana Dahlberg hit the nail on the head when she said she want to be a "Friendly Realtor FOR LIFE!"

Sep 08, 2015 04:31 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Good stuff here.  I'd also add being real.  

Sep 09, 2015 12:51 AM
Irina Jordan
Zurple - San Diego, CA

Thank you everyone for your great comments! So great to see how many of you want to form authentic connections with your clients.

Sep 09, 2015 12:53 AM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

#3 - LISTEN - is THE most important! I learned that the hard way when my wife pointed it out to me after she accompanied me on a Listing Presentation (which I lost).

Sep 09, 2015 02:13 AM
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

How to get your clients to like and remember you?  You cannot fake your way into this one.  I have found that if you are genuinely interested in what they have to say and respond to their questions and concerns (which you can only do if you have been 100% present during the conversation and LISTENED) you are on the right track.  The good part is that if you have listened more and talked less, you can repeat back to them how you will provide everything they have asked for. Sales 101.

Sep 09, 2015 02:24 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

People care about you when they sincerely believe you care about them, so, asking questions and listening are very essential.

Sep 09, 2015 02:45 AM
Rose O'Reilly Sievers,CRS,SRES
Carlsbad, CA

I like No.1.  That's the great curiosity that I have about people.  Good article. 

Sep 09, 2015 08:27 AM
Marilyn O'Donoghue
Long & Foster Avalon - Avalon, NJ

I agree with all of your points.  It is important to listen and be totally engaged in the process.  Thanks for the post.

Sep 12, 2015 03:56 AM
Deleted Account
Fort Myers, FL

This is great advice!  I feel I am excellent on #2 and #3, but have to admit, I have to work a little bit on #1. 

Sep 14, 2015 07:51 AM