The last few years real estate markets around the country have shown clear signs of slow recovery. Real estate agents in every state have been hard at work marketing their services and properties to help get buyers buying and sellers selling. Many have been able to keep up their marketing efforts with less upfront investment thanks to digital media.
More and more realtors are using the five marketing tactics below, and experts guesstimate that they’ll continue to be important lead generators in the years to come.
Provide Useful Insight on a Blog
A study by TMG Custom Media found that 90% of customers think custom content is useful. Buyers and sellers are always looking for information on how the local real estate market is doing. A well-written blog that provides useful insights is going to be worth the time you put into it because it can help with search rankings for your website and it builds trust.
If you can invest in putting together a few highly visual infographs with relevant information about your area or the real estate market the potential ROI is very good. Infographs have been growing in popularity because people enjoy reading them, they get shared frequently and they can be added to all your social profiles.
Internet-Connected Real Estate Signs
Realtor signs have long been used to generate interest, bring in foot traffic and advertise a home that’s for sale. Realtor.org estimates that 51% of buyers still find their property thanks to a yard sign. But many realtors are making custom real estate signs and riders to also promote online interaction. QR codes are one way that passersby can automatically jump to the online listing just by holding their phone up to the image. Some agents are even adding riders that direct people to view the listing online. There’s also the traditional online advertising of simply adding your web domain to the sign.
Expand Your Social Presence With Photo Sharing
Photos sell homes online – period. Your listings definitely need them, but that’s just the start to how pictures can be used to market properties. Today, there are several social media sites that are focused strictly on imagery and buyers are using them. Pintrest and Instagram are two of the fastest growing social media sites online that many buyers use to find and save information.
Professional, enhanced photos are real attention grabbers that can help generate significantly more interest than non-enhanced photos. But today you don’t necessarily have to hire a pro to get top-quality images. Try the editing apps below to make your photos really shine:
- VSCO Cam
Increased Video Production
Video is continuing to grow leaps and bounds online. Not only is it another serious search marketing avenue, it also appeals to more buyers. Up to 70% of buyers say they prefer to view a virtual tour before seeing the home in person. Google Business View is the future of virtual tours. Certified photographers can take a series of images to create virtual tours that use the same technology as Google Streetview Maps. Buyers can literally walk through the home rather than just get a 360 view from one spot.
Another statistic of note is that according to Ooyala in 2014 there were 38% more mobile video views than the previous year. This is important because a growing number of buyers and sellers are using mobile devices to do research. The three most important places to promote your videos are your website, Youtube and Facebook. The Vine app is also an important tool for creating and sharing short 6-second clips across social sites. Periscope and Meerkat are two apps that will allow you to live-stream walk throughs using FaceTime.
Email marketing continues to be effective because it helps you stay in touch with past clients, acquaintances and friends. These are the people that are sending referrals your way – and about 75% of business comes from word of mouth or referrals. It took a lot of time and effort to gain these contacts, but you’ll quickly lose them if you don’t stay in contact.
With more people accessing their email through mobile devices your messages need to be made with this medium in mind. A Yesmail study found that emails with a responsive design (meaning they automatically adjust for mobile devices) had a 40% higher open rate than non-responsive emails in Q4 2014. Adding a click-to-call feature could also be highly beneficial given that they are designed specifically for mobile devices.