Real Estate Marketing Trends in 2015

By
Services for Real Estate Pros with eSigns

The last few years real estate markets around the country have shown clear signs of slow recovery. Real estate agents in every state have been hard at work marketing their services and properties to help get buyers buying and sellers selling. Many have been able to keep up their marketing efforts with less upfront investment thanks to digital media.

 

More and more realtors are using the five marketing tactics below, and experts guesstimate that they’ll continue to be important lead generators in the years to come.

 

Provide Useful Insight on a Blog

 

A study by TMG Custom Media found that 90% of customers think custom content is useful. Buyers and sellers are always looking for information on how the local real estate market is doing. A well-written blog that provides useful insights is going to be worth the time you put into it because it can help with search rankings for your website and it builds trust.

 

If you can invest in putting together a few highly visual infographs with relevant information about your area or the real estate market the potential ROI is very good. Infographs have been growing in popularity because people enjoy reading them, they get shared frequently and they can be added to all your social profiles.

 

Internet-Connected Real Estate Signs

 

Realtor signs have long been used to generate interest, bring in foot traffic and advertise a home that’s for sale. Realtor.org estimates that 51% of buyers still find their property thanks to a yard sign. But many realtors are making custom real estate signs and riders to also promote online interaction. QR codes are one way that passersby can automatically jump to the online listing just by holding their phone up to the image. Some agents are even adding riders that direct people to view the listing online. There’s also the traditional online advertising of simply adding your web domain to the sign.

 

Expand Your Social Presence With Photo Sharing

 

Photos sell homes online – period. Your listings definitely need them, but that’s just the start to how pictures can be used to market properties. Today, there are several social media sites that are focused strictly on imagery and buyers are using them. Pintrest and Instagram are two of the fastest growing social media sites online that many buyers use to find and save information.

 

Professional, enhanced photos are real attention grabbers that can help generate significantly more interest than non-enhanced photos. But today you don’t necessarily have to hire a pro to get top-quality images. Try the editing apps below to make your photos really shine:

 

  • Snapseed
  • VSCO Cam
  • Camera+

 

Increased Video Production

 

Video is continuing to grow leaps and bounds online. Not only is it another serious search marketing avenue, it also appeals to more buyers. Up to 70% of buyers say they prefer to view a virtual tour before seeing the home in person. Google Business View is the future of virtual tours. Certified photographers can take a series of images to create virtual tours that use the same technology as Google Streetview Maps. Buyers can literally walk through the home rather than just get a 360 view from one spot.

 

Another statistic of note is that according to Ooyala in 2014 there were 38% more mobile video views than the previous year. This is important because a growing number of buyers and sellers are using mobile devices to do research. The three most important places to promote your videos are your website, Youtube and Facebook. The Vine app is also an important tool for creating and sharing short 6-second clips across social sites. Periscope and Meerkat are two apps that will allow you to live-stream walk throughs using FaceTime.

 

Mobile-Friendly Emails

 

Email marketing continues to be effective because it helps you stay in touch with past clients, acquaintances and friends. These are the people that are sending referrals your way – and about 75% of business comes from word of mouth or referrals. It took a lot of time and effort to gain these contacts, but you’ll quickly lose them if you don’t stay in contact.

 

With more people accessing their email through mobile devices your messages need to be made with this medium in mind. A Yesmail study found that emails with a responsive design (meaning they automatically adjust for mobile devices) had a 40% higher open rate than non-responsive emails in Q4 2014. Adding a click-to-call feature could also be highly beneficial given that they are designed specifically for mobile devices.

 

 

Posted by

Robert Marsh and his investment team acquired eSigns.com in 2012.  Today, he serves as the de facto commander-in-chief of this online sign and banner company that services a national footprint.  On a daily basis, Marsh calls upon his real world tutorial as well as his father’s fundamental teachings to fulfill this next chapter of his professional life.  He continues to share his expertise through regular postings on the eSigns.com blog, as the Banner Baron. As for his personal life, this devoted father spends his off hours in support of family pursuits, charitable efforts, and his favorite sports teams.

Comments (13)

Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

I use all of these myself. Especially the computer based ones, are becoming the most prevalent types of marketing with customers as of late.

Sep 08, 2015 07:28 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Welcome to ActiveRain. It's great to have you aboard. I look forward to reading more of your posts.

Sep 08, 2015 07:28 AM
Robert Marsh

Thanks Captain! We are looking forward to it! 

Sep 08, 2015 11:57 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing the marketing trends Robert.

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
Bob

Sep 08, 2015 04:06 PM
Robert Marsh

Bob gald you liked it! I may have some questions about one thing or another here and will reach out if anything comes to mind, thanks!

Sep 08, 2015 11:58 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Welcome to ActiveRain!  I definitely need to start using video; I'm way behind the curve.

Sep 08, 2015 08:53 PM
Robert Marsh

Kat, short videos are great for the user's experience and work well on places such as social media and landing pages where you are driving conversions. 

Sep 09, 2015 12:00 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Robert Marsh wow.... you hit that one out of the park.... this is feature worthy and hopefully you'll have one... "the eye buys" and infographs, photos and video are at the top of the list.... 

Sep 08, 2015 09:22 PM
Robert Marsh

Thanks Barbara! Wondering how blogs get featured, have to look into that but glad you liked it! 

Sep 09, 2015 12:01 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

and welcome to ActiveRain...glad to see tha tyou're a Rainmaker rather than a rainer.... Google will love your posts.... and I hope you'll love this platform as much as I have over the past 6 years....it's a great place to learn, share, market and network....enjoy all of it...

Sep 08, 2015 09:24 PM
Mery Fernandez Empire Network Realty Luxury Brokerage
Empire Network Realty INC. - Orlando, FL
The Rise of An Empire, Let's Build Yours!

Welcome to the world of Activerain, may your blogging  create a whole new chapter in your Real Estate Career.

Sep 09, 2015 12:05 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

The one thing my marketing is missing is the video presence but I'm working on that. Welcome to Active Rain!

Sep 09, 2015 01:28 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Welcome to the rain, it is great meeting people thru out the U.S.

Sep 09, 2015 10:24 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Robert - Blogging has definitely become more prominent over the past several years.

Sep 20, 2015 03:39 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Robert - Congratulations on your first post here in the Rain, and welcome to the community.

Sep 20, 2015 03:39 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Please know that the ambassadors, those with orange badges, are here to help and answer questions.

Sep 20, 2015 03:39 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Robert Marsh Welcome to Active Rain!  As REALTORS who have been here (on and off) for close to 9 years, it's well worth it!

Sep 29, 2015 12:11 AM